- Omnichannel E-commerce project Development- Marketing and Communication Strategy Development and execution- Worldwide brand protection strategy Development and implementation- Worldwide PR Plan Development and coordination with Senior PR Manager support. - Brand image coordination onto active touchpoints: Retail, E-commerce, Co-branding and Wholesale- Special project coordination: SEASErpm (Rarities, Photo, Music) with external curator.- Naming workshops activation that led to SEASE- SEASE Corporate Identity Development Coordination- Vision, Mission, Declaration and Brand Brief development

- Digital Strategy planning and execution- Brand strategy development- Communication strategy development and execution- Premium external suppliers network management- Business Strategy development and implementation- Events planning and coordination

- Digital Strategy.- Branding.- Events Production.- Communication Strategy.- Consumer behavior and engagement strategy.

- Coordinated e-commerce engine and responsive interface development Punkt.ch- Coordinated the launch of Punkt. MP 01 Mobile Phone at London Design Festival- Key account for big corporate clients (Apple, Orange, Four Season, etc.)- Developed quarterly update of strategic marketing plan and related budget- Defined strategies to increase brand equity and online sales- Coordinated target consumer assessments- Defined accessory line strategy to enhance flagship products performance- Implemented Strategic marketing Plan for 2015 and 2016www.punkt.ch

- Punkt. Amazon Store and Digital Campaign Set up - Led B2B channel development- Implemented market analysis and delivered specific distribution network strategies- Analysed and monitored ROI of each marketing investment- Provided monthly budget report, planned investments vs cash outlay periods to CFO- Supported sales team through special co-marketing activities- Developed communication tools to support a strong brand image among the most influentmedia and retail channels- Coordinated and supported trade-shows production directly or through distributors- Coordinated creative agency, web agency and event production companies- Implemented B2B tools for new channels penetration (telecoms, duty free, hospitality)- Implemented strategic marketing plan for 2014www.punkt.ch

- Performed market analysis to inform products pipeline specifications and price positioning.- Developed Punkt. first e-commerce interface- Monitored Punkt.ch analytics with consequent usability improvements and visual effectiveness- Coordinated the launch of Punkt. third product in Paris, Maison et Objet 2012- Partnership Activation with Triennale di Milano, Centre Pompidou Paris- Management of the full Marketing Mix of existing and new products- Implementation of the communication flow between designers and manufacturing partners- Management of all activities needed to guarantee quality of existing products from technologyto packagingwww.punkt.ch

Organized and performed Tesla Roadster product demonstrations for Monte Carlo and Italian market when brand and product awareness were still low.

- Run market research on the infancy of the European alternative energy market- In-depth knowledge of energy industry- Supported analysts to better proceed towards a technical analysis and financial valuations ofseveral European companies

- Supported ACTA ENERGY from foundation to the quotation on the AIM/London Stock Exchange- Developed an innovative process to produce Biofuel from alternative sources- Built production scheme for electricity production via Bioethanol fuel cells