Lorenzo Vatrano Email & Phone Number

Mendrisio, Canton Ticino, Svizzera

Creation and maintenance of websites using CMS WordPress, knowledge and use of web programming languages such as HTML, CSS, JavaScript, including the management of database (MySql), servers and hosting of developed products;Optimization of website performance and resources by monitoring the performance and page loading speed, application of Google Tag Managers for inserting tracking codes into websites;Creation of explanatory reports of traffic sources, user experience and website lead generation activity, website SEO optimization;Creation of Advertising campaign visuals creativity in the formats required for the Google ADS circuit, for the Meta circuit and for LinkedIn;Supporting customers on using the WordPress update functionality contents of the created websites.

Villa Cortese, Lombardia, Italia

Development of graphics such as layout of catalogs and brochures, product packaging;Post-production of images and preparation of photomontages or mockups;Design of digital media campaigns in line with business objectives, creation of digital content such as website, blog and press releases;Monitoring of company presence on the web to increase brand awareness;Consolidation of a strong corporate voice online through social media such as Instagram, Facebook and Linkedin through the creation of static and dynamic content;Implementation of direct marketing methods with the aim of increasing profitability;Establishment of communication channels addressed to internal collaborators and external customers;Monitoring of ROI and KPI in order to ensure the correct functioning of marketing activities;

Milan, Lombardy, Italy

Realization and maintenance of professional and effective websites and landing pages, in line with customer needs, using the WordPress platform (CMS); Graphic-visual settings of advertising campaigns, devising the most suitable communication tool for the situation, declining everything on the various online and offline channels; Concept, creation and restyling of logos;

Milano, Lombardia, Italia

Development of corporate and social communication strategies;Social network trend monitoring in relation to communication objectives;Creation of content in relation to the identified strategies, Instagram stories, Instagram wall, posts for Facebook, Linkedin and Twitter feeds.

London, United Kingdom

Traditional and digital multi-channel graphic design and creation (Ps, Ai, Id), creation of mockups able to provide the customer with a preview of the finished product. Learning and use of medium and large format digital printers (Roland XR-640 Plotter), useful for the creation of dedicated stickers and prints with consequent use of dedicated software. Relationship with different types of customers in English with finalization of the purchase and cash management. Design, creation and printing on sweatshirts, T-shirts, caps and mugs. Video editing and motion graphics with dedicated software (Pr, Ae). Autonomous management of photo shoots, post-production and printing of passport photos useful for the creation of EU and non-EU passports, according to guidelines imposed by the European community. Translation of English - Italian contents, in view of the creation of a possible institutional website in a second language.

Varese, Italy

Internship, during which I dealt with traditional and digital multi-channel graphics (Ps, Ai, Id);I created photomontages and mockups of the finished product, with consequent layout by presenting the preview of the product to the customer;I was involved in the whole creative process that precedes the creation of a logo, from the brainstorming process, through the sketches on paper and conception to the concrete realization of the same.I also dealt with the creation of the graphic interface of websites.

Digital Communication Expert | V° European Qualification Framework Level, Digital Communication Expert, 85/100

The Expert Digital Communication course trains experts to design and implement communication solutions starting from the objectives shared.

Diploma Istituto Tecnico E Professionale, Grafica E Comunicazione