Marketing Manager | Team Leadership | Advertising | Brand Strategy | Project Management
Redwood Shores, Ca, Us
• Directed cross-functional team of eight in development and execution of all marketing projects and campaigns with budgets of $2K-50K, including concept planning, content development, production budgets, and vendor relationships • Collaborated with product managers and designers to determine target objectives and timing, research costs, effective communication, and implementation methods• Oversaw production budget for fulfillment, printed collateral, postage, and branch merchandising• Led interdepartmental Six Sigma team to streamline the approval process, including planning and development of project scope and objectives, mapping process, and the creation of surveys to solicit feedback resulting in the new standard disclosure templates that led to a decrease in response time• Acted as primary marketing liaison and point of contact in directing and developing content, as well as assignment of marketing requests from internal partners and outside vendors to coordinate project activities• Managed vendor relationships and the development of integrated marketing projects, including literature, videos, and print advertising in support of corporate business goals ensuring brand consistency across social, online, digital, and event planning marketing channels • Collaborated with multiple departments in developing narrative for member-facing communications, including sensitive correspondence related to payment defaults/deficiencies, leading to improved member communication• Received Star Award for “Top Performer” in 2014 and oversaw Master Production Plan and rollout schedule for corporate rebranding project leading to successful launch and on-time delivery• Collaborated with HR to develop a first of its kind employee training kit for distribution during the onboarding process to inform new employees about important discount and benefit programs
