Revolutionizing Immersive Content Distribution at VuerAs a Product Designer at Vuer, I lead the charge in transforming the landscape of immersive content distribution. I drive the design process, pinpoint optimization opportunities, and define user needs to deliver unparalleled experiences. My key responsibilities include:- Reimagining Experience and Monetization: Overseeing the evolution of user experience, content distribution, and monetization strategies within Vuer's product ecosystem. I identify optimization opportunities and address functionality issues by fostering collaboration between our system and the streaming P.O.V platform, utilizing blueprints and customer journey mapping models.- Defining User Needs: Conducting in-depth research and creating wireframe designs to develop high-fidelity prototypes. I manage UI/UX strategy, information architecture, user research, and analysis, ensuring cohesive design across both mobile and desktop platforms.- Ensuring Seamless Implementation: Developing flow diagrams and wireframes, and facilitating the hand-off to developers, guaranteeing smooth implementation of designs.

As a User Experience Designer III at John Deere, my responsibilities included:- Developing comprehensive User Interaction task flows, utilizing mock-ups, storyboards, and prototypes to effectively communicate design concepts to both development teams and stakeholders.- Defining user needs through rigorous research methodologies, synthesizing data to inform wireframe designs and ultimately producing high-fidelity prototypes.- Conducting extensive UX strategy, encompassing information architecture, research, and analysis to ensure the alignment of designs with user expectations and business goals.- Executing visual design tasks, crafting intuitive interfaces and engaging experiences for users across different platforms.- Creating flow diagrams and wireframes to visualize user journeys and interactions, facilitating clear communication and understanding among team members.- Engaging in prototyping activities to validate design concepts and iterate on user feedback, ensuring the delivery of impactful and user-centered solutions.- Facilitating hand-off processes to developers, providing detailed documentation and guidance to ensure accurate implementation of design specifications.

Leading the development of an iOS app prototype tailored to the US market, grounded in extensive user research and usability testing to ensure alignment with user preferences and needs.- Collaborating with development teams to reimagine and optimize the experience, distribution, and monetization of immersive content within Vuer's product, fostering creativity and innovation across teams.- Identifying optimization opportunities and addressing functionality issues through collaborative efforts between the system and the streaming P.O.V platform, utilizing blueprints and customer journey mapping models to streamline processes effectively.- Defining user needs through comprehensive research, data synthesis, and wireframe design, culminating in the creation of high-fidelity prototypes that addressed user pain points and preferences.- Conducting strategic UI/UX planning encompassing information architecture, research, analysis, and design across mobile and desktop platforms, complemented by the development of detailed flow diagrams and wireframes.- Ensuring seamless communication and coordination between design and development teams to facilitate the efficient implementation of designs and promote a collaborative work environment.- Iteratively refining designs based on user feedback and usability testing results to enhance the overall user experience and optimize product functionality.- Maintaining awareness of industry trends and best practices in UX/UI design, integrating emerging technologies and methodologies into design decisions and strategies.- Effectively prioritizing tasks and managing time to meet project deadlines, consistently delivering high-quality design solutions that exceeded stakeholder expectations and drove product success.

As a product designer for 7 Leaves, The COTC, and Tiffany Haddish, I collaborated with diverse teams to craft user-centric experiences. My responsibilities included:- Collaborating with cross-functional teams to define user requirements and product objectives.- Conducting user research, including interviews, surveys, and usability testing, to inform design decisions.- Creating wireframes, prototypes, and mockups to illustrate design concepts and interactions.Iterate design improvements based on user feedback, usability testing results, and stakeholder input.- Ensuring consistency of brand standards across all digital products and platforms.- Working closely with developers to implement designs and ensure a seamless user experience.- Participating in design critiques and brainstorming sessions to generate innovative ideas and solutions.- Remaining current on industry standards, trends and best practices in UX/UI design.- Contributing to the creation and maintenance of design systems and style guides.- Communicating design concepts and rationale effectively to stakeholders and team members.- Managing time effectively to meet concurrent project deadlines.

As the Product Designer and Visual Design Lead at Osom Creative Studio from January 2017 to June 2021 in Sacramento, CA, I was responsible for:- Spearheading the creation of an iOS mobile product proposal that had the potential to enhance child literacy rates by as much as 48%, if implemented.- Defining user needs through a meticulous process of research, data synthesis, and wireframe design, culminating in the development of high-fidelity prototypes that addressed user requirements effectively.- Overseeing UI/UX strategy, including information architecture, research, analysis, and visual design, with a particular focus on mobile app design.- Developing comprehensive flow diagrams and wireframes to visualize user journeys and interactions, facilitating a clear understanding among team members and stakeholders.- Playing a key role in e-commerce development, ensuring seamless integration and functionality within the product design.- Facilitating the hand-off process to Developers, providing detailed documentation and guidance to ensure accurate implementation of design specifications, thus ensuring the seamless execution of design concepts.

During my tenure as Product Designer and Visual Design Lead at Billboard Magazine Venezuela from July 2015 to June 2016. My responsibilities included:- Leading the digital transformation of the franchise, overseeing the creation of their website, landing pages, and developing effective mass mailing strategies and applications from the ground up.- Managing above-the-line (ATL) and below-the-line (BTL) design initiatives, including conceptualizing photoshoots, directing art direction, and devising comprehensive social media strategies to enhance brand visibility and engagement.- Managing and inspiring a team of designers within the Art Department, fostering collaboration and ensuring the timely delivery of high-quality projects to meet organizational objectives.

As a Product Designer and Visual Design Lead, I served as the Head of the Digital Design Department for Nestle Latin America at La Web Agencia Interactiva from July 2014 to July 2015 in Caracas. My responsibilities included:- Collaborating in the development of a groundbreaking Android mobile product, which yielded a substantial 42% reduction in errors when placing complex orders.- Conducting comprehensive research, data synthesis, and wireframe design in order to create high-fidelity prototypes that met and exceeded client expectations.- Formulating and executing a robust Digital Strategy, aligning it with Nestle Latin America's business objectives.- Contributing to an elevated digital presence and engagement, effectively positioning client brands within the competitive landscape.- Managing a dynamic team of eight within the Art Department, providing mentorship and fostering a collaborative, professional environment.

As the Head of the Social Media Art Department at Antares Agencia Interactiva, I oversaw brands such as Polar Ice, 7Up, Ron Santa Teresa, Toddy, and Golden Flavors from 2013 to 2014 in Caracas. My roles and responsibilities included:- Leading Above-The-Line (ATL) and Below-The-Line (BTL) advertising initiatives, ensuring cohesive and impactful brand representation across various channels.- Formulating and executing comprehensive Social Media Strategies, driving engagement and brand awareness.- Leveraging various platforms to create compelling content and foster meaningful interactions with the target audiences.- Coordinating with development teams in web and app design, ensuring that digital assets aligned with the overall brand strategy. This involved overseeing the creation of visually appealing and user-friendly online experiences to enhance the digital presence of the brands.- Managing and motivating a team of four within the Art Department, fostering a collaborative and creative work environment. Beyond project management, I actively contributed to the professional development of team members, ensuring their skills were honed and aligned with industry standards.This multifaceted role not only demanded strategic thinking in advertising and social media but also effective team leadership, ensuring a cohesive and innovative approach in representing iconic brands in the market.

As the Creative Art Director at La Bodega Creativa overseeing Coca Cola's branding from 2011 to 2013 in Caracas, my roles and responsibilities included:- Driving both Above-The-Line (ATL) and Below-The-Line (BTL) advertising campaigns, ensuring that Coca Cola's messaging was compelling, consistent, and resonated with its target audience. This included overseeing the creation of print, digital, and broadcast advertisements that captured the essence of the brand and its values.- Conceptualizing and executing photoshoots, defining creative concepts and ensuring that visuals aligned with Coca Cola's brand identity.- Collaborating closely with photographers, stylists, and other creative professionals to bring campaigns to life through captivating imagery.- Providing Art Direction across various marketing initiatives, guiding the visual aesthetic of Coca Cola's advertising materials. - Selecting typography, color palettes and refining layouts and compositions, ensuring that each piece of collateral effectively communicated Coca Cola's messaging and resonated with its audience.- Shaping the visual identity and brand perception of Coca Cola in the latin american markets.

As the Art Director at Total Solutions, overseeing Mattel Inc's operations from 2009 to 2011 in Caracas, my duties and responsibilities included:- Leading the development and execution of both Above-The-Line (ATL) and Below-The-Line (BTL) advertising campaigns for the Latin American Host Headquarters of Mattel Inc. Conceptualized creative strategies that communicated the brand's messaging across print, television, and digital platforms.Spearheading photoshoot concepts to ensure that imagery captured the essence of Mattel Inc's brands and products.- Collaborating with photographers, stylists, and other creative professionals to conceptualize and execute photoshoots that showcased the client’s products in engaging and visually appealing ways.- Providing Art Direction across all marketing initiatives, guiding the brand perception of Mattel Inc in the Latin American market. - Ensuring consistency in typography, color schemes, and imagery, to maintain a cohesive brand image across all communications.- Developing advertising campaigns that helped shape the visual identity and brand representation of Mattel Inc in the Latin American market, ensuring that it resonated with target audiences and drove engagement and loyalty to the brand.

As the Art Director at Ogilvy & Mather Andina, I worked on campaigns for esteemed brands such as Motorola, Coca-Cola, Mattel, and Duracell from 2007 to 2009 in Caracas. My responsibilities included:- Developing and implementing comprehensive Above-The-Line (ATL) and Below-The-Line (BTL) advertising strategies for a diverse portfolio of brands. - Conceptualizing and executing creative campaigns across multiple channels to effectively reach and resonate with target audiences.- Directing the creation of impactful television and commercial concepts, ensuring that production captured the essence of the brand and delivered compelling narratives that resonated with viewers.- Overseeing casting, scripting, filming, and post-production processes to deliver high-quality content that aligned with client objectives.- Providing Art Direction across all marketing initiatives, guiding the visual identity and brand representation of Motorola, Coca-Cola, Mattel, and Duracell.- Ensuring consistency in branding elements, including typography, color schemes, and imagery, to maintain a unified brand image across diverse communications platforms.- Leading several advertising campaigns and collaborating in shaping the visual narrative and brand perception of globally recognized brands, ensuring they remained at the forefront of consumer consciousness and market innovation.