Lorena Rodríguez work email
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Lorena Rodríguez personal email
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Lorena Rodríguez phone numbers
I have been in the Atacama Desert and walked on ice in the North Pole, but besides travelling, nothing describes me better than "Passionate about Sports and Digital Marketing". Due to my Advertising and PR background, I am capable of finding those areas of improvement that will make the customer's journey and experience with the brand, outperform like no other. By being data driven and test oriented, I make myself succeed in leading task forces with an agile methodology, and keeping a special focus on new strategies and product developments for mobile environments. If I had to describe myself in 3 words, I would definitely say I'm a 'Troubleshooter Go-Getter'!Looking forward to meeting new people with a never-settling Growth mindset.
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Global Head Of CrmBetwarriorMadrid, Es
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Director Of Marketing OperationsIvisa.Com Dec 2023 - Present- Lead cross-functional projects within the 4 pillars of Marketing Operations (MarTech, Data, Project Management and Campaigns). -
Head Of CrmIvisa.Com Jun 2022 - Nov 2023- Design the company's CRM strategy and rescale the team's size according to the mid-term goals defined (from 1 to 6 members located in 5 different countries).- Recover the email channel by warming up a new email sending domain and exiting spam folders through the implementation of best practices.- Sky-rocket the Abandonment Cart Flow results, with x4 Gross Service Bookings (YoY).- Launch iVisa's Referral Program covering the end-to-end process (from Procurement/vendor negotiation to Roll-out into several languages).
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General SecretaryFederation For International Footgolf Feb 2024 - PresentLaussane, SwitzerlandContribute to the development of the sport and maturity of the organization in order to make FootGolf accepted within the Sportsaccord family (Olympic Sports World Wide Recognition). -
Board Advisor And Head Of Women CommitteeFederation For International Footgolf Sep 2023 - Feb 2024Laussane, SwitzerlandAdvisor to the Executive Board and Head of the Women's Committee, the latter established to provide a closer understanding of the needs of the female category within the Federation for International FootGolf (FIFG) to help de sport develop in a more inclusive approach.
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Board MemberAgrupación Deportiva Madrileña De Footgolf Jan 2019 - Jan 2024Active FootGolf player and Member of the Executive Board of the Madrid FootGolf Federation. Responsible for the Corporate Marketing division. Organization of International Tournaments (FIFG) and local leagues. -
Head Of Crm & Vip (Latam/Canada)Betwarrior Mar 2021 - Jul 2022- Leading the CRM and communications strategy of the company in 11 countries, 3 languages (ES/EN/PT-BR) and 4 products (SB/CA and co-branded partnerships).- Focus on IT and integration projects to enhance tracking methodologies and establishing new metrics and KPI's across the company. - Managing a team split between Argentina and Spain.
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Group Head Of Crm (Latam/Europe)4Finance Dec 2019 - Mar 2021Madrid- Responsible for 4Finance CRM strategy and development across the Group (16 countries spread throughout Europe and America).- Leading a team in HQ that works to improve the visibility and reach of the CRM initiatives in the different products and countries where 4Finance has business.- Main Projects: Propensity Models; Psychographic Segmentations; Vendor Negotiations for Marketing Automation Tools (Salesforce); CRM Group Brand Guidelines; Cost Optimization Review; API Integrations. -
Crm Manager4Finance Feb 2019 - Nov 2019- Accountant for the strategy and tactics through all the Customer Journey for both SPL & IL products. Supervision of all the scripts and campaigns of the TMK and CC teams. Supervision of 2 people.- Continuous Improvement Ambassador in Spain. Part of the Lean/Agile initiative across the group.
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Post-Graduate Marketing LecturerEude Business School Jan 2015 - Dec 2020Teaching CRM, Growth Hacking, Data Mining, Gaming and Video-Marketing.Creation of e-books, Master Classes, correction of case studies and exams. -
Advisory Board MemberTed Conferences Jan 2019 - Dec 2019Advice and coordinate the different teams (Curations, Audience Experience, Marketing and Communications, Design and Media, Sponsorship and Finance, Floor and Events) as part of the management team of the TEDxIEMadrid conference. -
Crm/Cx Manager SpainWilliam Hill May 2013 - Feb 2019Madrid- Optimization & creation of strategic and tactical plans for Sports and Casino products through all the Customer Journey (mobile and desktop) while assisting product managers on launch execution.- Responsible of promotions, communications and KPI’s on all life-stages (conversion, retention, reactivation and loyalty). Applying corrective actions and searching new opportunities to fulfil customer satisfaction and lean processes. Reporting to C-Level.- Coordinating work with international & multicultural teams based overseas (Bulgaria, UK, Israel, Ukraine), plus managing a team of 2 people. 100% completion of goals 4 years in a row. -
Crm & Sportsbook ExecutiveLadbrokes Jan 2012 - May 2013MadridProduct strategy definition and reporting KPI’s to international. Managing the CRM strategic and tactical plan for Sportsbook, Poker, Casino & VIPs during a year. Supervision 2 people. -
Online Senior Account ExecutiveWunderman Feb 2010 - Feb 2012Specialized in Digital projects (e-commerce, CRM, marketplace) for top brands such as Heineken, Ibis Hotels, or BBVA, incuding PR Online, CRM for loyalty programmes and proposals of new digital and mobile formats.Supervision of several trainees. -
Account ExecutiveComunica +A Nov 2009 - Feb 2010Part of the Direct Marketing team, working for the main client, Orange. -
Project ManagerTáumaco Oct 2007 - Jun 2009Executing 360º projects: Events, PR, Online, Landing pages, Display, PPC, SEO, Social…Briefing reception; Market Research; Presentation and implementation of strategic/creative proposals; Daily follow-up of the accounts; Sending reports with results of the main KPI's; Report on status of the web and BTL projects; Management of Social Media campaigns; SEO/PPC; PR (Events + Press Coordination); Focus Groups; Budget Management... -
Account Executive / Print ProducerEnlaze3 Print Management Jul 2006 - Sep 2007Direct contact with clients: brief collection and daily follow-up of the account; Responsible of the Traffic department and support of the New Business area; Supervision of all the owned print production; Budget management and coordination with all the departments to give a 360 service.
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Marketing TraineeHighco Group Jul 2005 - Jun 2006Acquisition and tracking of networks: BTL, Geomarketing, and Contextual Marketing. Implementation of strategic and tactic plans through sampling activities: Selection of the networks covered and supervision of incidences. Support co-branded actions for several clients.
Lorena Rodríguez Skills
Lorena Rodríguez Education Details
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Executive Mba -
Comunicación -
Marketing Technology -
Gamification -
Sports Management -
Marketing Digital -
Publicidad Y Rrpp
Frequently Asked Questions about Lorena Rodríguez
What company does Lorena Rodríguez work for?
Lorena Rodríguez works for Betwarrior
What is Lorena Rodríguez's role at the current company?
Lorena Rodríguez's current role is Global Head of CRM.
What is Lorena Rodríguez's email address?
Lorena Rodríguez's email address is lo****@****ail.com
What is Lorena Rodríguez's direct phone number?
Lorena Rodríguez's direct phone number is +4420891*****
What schools did Lorena Rodríguez attend?
Lorena Rodríguez attended Ie Business School, Ua - Universidad De Alicante / Universitat D'alacant, Gen/d | Data, Design & Digital, Isdi, University Of Pennsylvania, Fifa/cies Executive Programme In Sports Management, Esic: Business & Marketing School, Universidad Rey Juan Carlos.
What are some of Lorena Rodríguez's interests?
Lorena Rodríguez has interest in Curso Intensivo De Fotografía Digital, Curso De Doblaje Profesional, 2009 2010, 1995 2013, 2009.
What skills is Lorena Rodríguez known for?
Lorena Rodríguez has skills like Marketing Digital, Publicidad En Internet, Redes Sociales, Marketing En Internet, Online Marketing, Marketing Communications, Mercadotecnia, Crm, Comunicaciones De Marketing, Marketing Directo, Email Marketing, Estrategia De Mercadotecnia.
Who are Lorena Rodríguez's colleagues?
Lorena Rodríguez's colleagues are Matias Ezequiel Nosmor, Victoria Patricia Barale, Tobías Guido, David Aravenis, Mariano Federico Marasea, Tomas Giacchetti, Braian Pineiro.
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Lorena Rodríguez
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