Lorena Rodríguez Email & Phone Number

Madrid, Es

- Lead cross-functional projects within the 4 pillars of Marketing Operations (MarTech, Data, Project Management and Campaigns).

- Design the company's CRM strategy and rescale the team's size according to the mid-term goals defined (from 1 to 6 members located in 5 different countries).- Recover the email channel by warming up a new email sending domain and exiting spam folders through the implementation of best practices.- Sky-rocket the Abandonment Cart Flow results, with x4 Gross Service Bookings (YoY).- Launch iVisa's Referral Program covering the end-to-end process (from Procurement/vendor negotiation to Roll-out into several languages).

Laussane, Switzerland

Contribute to the development of the sport and maturity of the organization in order to make FootGolf accepted within the Sportsaccord family (Olympic Sports World Wide Recognition).

Laussane, Switzerland

Advisor to the Executive Board and Head of the Women's Committee, the latter established to provide a closer understanding of the needs of the female category within the Federation for International FootGolf (FIFG) to help de sport develop in a more inclusive approach.

Active FootGolf player and Member of the Executive Board of the Madrid FootGolf Federation. Responsible for the Corporate Marketing division. Organization of International Tournaments (FIFG) and local leagues.

- Leading the CRM and communications strategy of the company in 11 countries, 3 languages (ES/EN/PT-BR) and 4 products (SB/CA and co-branded partnerships).- Focus on IT and integration projects to enhance tracking methodologies and establishing new metrics and KPI's across the company. - Managing a team split between Argentina and Spain.

Madrid

- Responsible for 4Finance CRM strategy and development across the Group (16 countries spread throughout Europe and America).- Leading a team in HQ that works to improve the visibility and reach of the CRM initiatives in the different products and countries where 4Finance has business.- Main Projects: Propensity Models; Psychographic Segmentations; Vendor Negotiations for Marketing Automation Tools (Salesforce); CRM Group Brand Guidelines; Cost Optimization Review; API Integrations.

- Accountant for the strategy and tactics through all the Customer Journey for both SPL & IL products. Supervision of all the scripts and campaigns of the TMK and CC teams. Supervision of 2 people.- Continuous Improvement Ambassador in Spain. Part of the Lean/Agile initiative across the group.

Teaching CRM, Growth Hacking, Data Mining, Gaming and Video-Marketing.Creation of e-books, Master Classes, correction of case studies and exams.

Advice and coordinate the different teams (Curations, Audience Experience, Marketing and Communications, Design and Media, Sponsorship and Finance, Floor and Events) as part of the management team of the TEDxIEMadrid conference.

Madrid

- Optimization & creation of strategic and tactical plans for Sports and Casino products through all the Customer Journey (mobile and desktop) while assisting product managers on launch execution.- Responsible of promotions, communications and KPI’s on all life-stages (conversion, retention, reactivation and loyalty). Applying corrective actions and searching new opportunities to fulfil customer satisfaction and lean processes. Reporting to C-Level.- Coordinating work with international & multicultural teams based overseas (Bulgaria, UK, Israel, Ukraine), plus managing a team of 2 people. 100% completion of goals 4 years in a row.

Madrid

Product strategy definition and reporting KPI’s to international. Managing the CRM strategic and tactical plan for Sportsbook, Poker, Casino & VIPs during a year. Supervision 2 people.

Specialized in Digital projects (e-commerce, CRM, marketplace) for top brands such as Heineken, Ibis Hotels, or BBVA, incuding PR Online, CRM for loyalty programmes and proposals of new digital and mobile formats.Supervision of several trainees.

Part of the Direct Marketing team, working for the main client, Orange.

Executing 360º projects: Events, PR, Online, Landing pages, Display, PPC, SEO, Social…Briefing reception; Market Research; Presentation and implementation of strategic/creative proposals; Daily follow-up of the accounts; Sending reports with results of the main KPI's; Report on status of the web and BTL projects; Management of Social Media campaigns; SEO/PPC; PR (Events + Press Coordination); Focus Groups; Budget Management...

Direct contact with clients: brief collection and daily follow-up of the account; Responsible of the Traffic department and support of the New Business area; Supervision of all the owned print production; Budget management and coordination with all the departments to give a 360 service.

Acquisition and tracking of networks: BTL, Geomarketing, and Contextual Marketing. Implementation of strategic and tactic plans through sampling activities: Selection of the networks covered and supervision of incidences. Support co-branded actions for several clients.

Executive Mba

Máster En Comunicación No Verbal Científica Y Detección De Mentiras, Comunicación

Único título en España que abarca 9 disciplinas científicas (Neurociencia, Paralingüística, Morfopsicología, Proxemia, Microexpresiones.

Master In Martech, Marketing Technology

Salesforce Email Specialist Course, Marketing Cloud

Preparation Course for Salesforce Marketing Cloud Email Specialist Certification

Gamification Certificate, Gamification

Sports Management Degree, Sports Management

Master Europeo En Marketing Internet Y Publicidad Digital, Marketing Digital

Licenciada, Publicidad Y Rrpp