Loreta Arroyo Email & Phone Number

- Works closely with project managers and marketing freelancers in the delivery of project executions based on client requirements, and with partnerships managers in the creation of brand-building and revenue-generating pitches.- Collaborate with internal and external stakeholders to execute public relations and brand management strategies- Actively.

Makati, National Capital Region, Philippines

- Worked closely with Brand Strategy Lead in creating brand building and revenue-generating pitches- Collaborated with relevant cross functional teams – Digital Marketing, Product, Technology, Partnerships, and Projects – from development of pitches, through implementation of every campaign- Researched on market and audience data needed to inform campaign.

- Produced Gen Z-focused blogs, videos, livestreams, newsletters, website copy, and social media posts for the B2C and B2B verticals of Edukasyon.ph- Produced co-branded multimedia content for well-known local and international organizations, brands, and universities such as Dove, pH Care, Globe, Sun Life, UnionBank, Energy Development Corporation, Forest.

Manila, National Capital Region, Philippines

Helping The Sandbox Collective in their Marketing and PR efforts for the 2023 run of Lungs (featuring Justine Pena & Brian Sy and Sab Jose & Reb Atadero) and Every Brilliant Thing (featuring Kakki Teodoro, Teresa Herrera, and Jon Santos who did its special Filipino adaptation).The Sandbox Collective is a Manila-based theater company that staged hit shows.

Leading and working with a team of 70 students, strategically planned and successfully implemented projects aimed at developing the skills and knowledge of journalism students in UST, improving their experience as students and young journalists.

- Covered and monitored events like SONA and calamities, focusing on on-ground stories of people - Published stories helping indigent students raise Php 1,000,000+ from public donations to fund their studies during the pandemic under the #PisoParaSaLaptop campaign. - Wrote at least 5 social media posts amplifying the opinions of ordinary citizens - Wrote.

Along with a co-head, I created social media campaigns forwarding our advocacy on gender equity and women empowerment.

Reviewed and audited the expenses of the organization to ensure it stayed within its budget and led the sale of organization merchandise for its fundraising project.

Led a team that produced graphics for the organization as well as manage a group of photographers and videographers that documented the events and activities of the organization.

Aided the organization's Secretary by safekeeping and reproducing important documents for the entire members of the organization and attending for the Secretary in their absence.