Loreta Arroyo Email & Phone Number

- Works closely with project managers and marketing freelancers in the delivery of project executions based on client requirements, and with partnerships managers in the creation of brand-building and revenue-generating pitches.- Collaborate with internal and external stakeholders to execute public relations and brand management strategies- Actively participates in the creation and execution of Edukasyon.ph product plans- Provides research, recommendations, and supporting documents in the development of the Edukasyon.ph product lineup

Makati, National Capital Region, Philippines

- Worked closely with Brand Strategy Lead in creating brand building and revenue-generating pitches- Collaborated with relevant cross functional teams – Digital Marketing, Product, Technology, Partnerships, and Projects – from development of pitches, through implementation of every campaign- Researched on market and audience data needed to inform campaign and pitch strategy- Handled all campaign pitches assigned – from distilling client briefs, defining and negotiating requirements and timelines, to creating the pitch deck with strategies, creatives and content, and putting together campaign budgets and production costs

- Produced Gen Z-focused blogs, videos, livestreams, newsletters, website copy, and social media posts for the B2C and B2B verticals of Edukasyon.ph- Produced co-branded multimedia content for well-known local and international organizations, brands, and universities such as Dove, pH Care, Globe, Sun Life, UnionBank, Energy Development Corporation, Forest Foundation Philippines, UN Women, UNDP, Pfizer Philippines Foundation, Investing in Women, AIP Foundation, Amnesty International Philippines, Mapua University, Education in New Zealand, Bond University, and the Taipei Medical University- Produced content driving the PR of Edukasyon.ph via media seeding and LinkedIn posts- Ensured all written content and materials are SEO-optimized driving traffic to website- Led the end-to-end production process from ideating slants, researching, and pitching to writing, editing, and publishing- Worked cross-functionally with internal stakeholders (i.e., Sales teams) and external stakeholders (i.e. freelance writers) in the production processYou can access some of my non-branded works at www.edukasyon.ph/blog/author/loreta-arroyo

Manila, National Capital Region, Philippines

Helping The Sandbox Collective in their Marketing and PR efforts for the 2023 run of Lungs (featuring Justine Pena & Brian Sy and Sab Jose & Reb Atadero) and Every Brilliant Thing (featuring Kakki Teodoro, Teresa Herrera, and Jon Santos who did its special Filipino adaptation).The Sandbox Collective is a Manila-based theater company that staged hit shows such as Dani Girl, Himala: Isang Musikal, No Filter, Every Brilliant Thing, and Lungs.

Leading and working with a team of 70 students, strategically planned and successfully implemented projects aimed at developing the skills and knowledge of journalism students in UST, improving their experience as students and young journalists.

- Covered and monitored events like SONA and calamities, focusing on on-ground stories of people - Published stories helping indigent students raise Php 1,000,000+ from public donations to fund their studies during the pandemic under the #PisoParaSaLaptop campaign. - Wrote at least 5 social media posts amplifying the opinions of ordinary citizens - Wrote at least 12 long-form articles focused on civic engagement- Co-produced at least 3 short-form videos on citizen journalism and movements - Assisted journalists in producing articles by providing interview transcriptionsYou can access my articles at rappler.com/author/loreta-arroyo

Along with a co-head, I created social media campaigns forwarding our advocacy on gender equity and women empowerment.

Reviewed and audited the expenses of the organization to ensure it stayed within its budget and led the sale of organization merchandise for its fundraising project.

Led a team that produced graphics for the organization as well as manage a group of photographers and videographers that documented the events and activities of the organization.

Aided the organization's Secretary by safekeeping and reproducing important documents for the entire members of the organization and attending for the Secretary in their absence.