Loretta Hoffman Murphy is a Owner at Smart Compass Media. Colleagues describe her as "It was a pleasure working with Loretta for over a decade. During this time I observed her tremendous work ethic and attention to detail. Her proactive and result oriented approach to anything she put her hand to allowed her to consistently achieve the goals she set out to accomplish. Loretta is highly motivated, solutions oriented, possesses great communication/relationship building skills and is a serious team player. She is also the type of leader who leads by example and is an asset to any company that she works with.", "It's my true pleasure to write a recommendation on behalf of Loretta. As my colleague, she played a pivotal role in developing and executing sales strategies for several new product launches. Her involvement, outreach and sales results were vital to success of new initiatives that span throughout domestic as well international audiences. She is very reliable, enthusiastic and adaptive. She is an excellent leader and dependable team player. She will be a valuable member and powerful addition to any organization. Truly, Michael M.", and "Loretta's success in the digital advertising realm is a result of her strong business acumen and high urgency. However, these attributes may be too simplistic because one of her best attributes is that she cares. The online world makes it easy to forget that there are people behind the numbers; Loretta never loses sight of that. She always keeps in mind that the goal is to connect people looking for help, a change, or a product to make their lives better. I had the opportunity in the past to work with Loretta either directly or at a distance and it was always a wonderful experience because simply put, she drives value for organizations."