Loretta Howe Email & Phone Number

Denver, CO, US

Walnut Creek, California, US

Denver, Colorado, US

• Direct a portfolio of event marketing programs for high-profile corporate and non-profit clients.
• Orchestrated and executed an average of 45 events annually throughout the U.S., with individual event budgets exceeding $600,000, including full-scale production events, experiential marketing initiatives, VIP.
• Serve as key advisor to over 125 clients, vendors, and other stakeholders to anticipate needs, optimize business outcomes and ensure flawless execution of events.
• Collaborate with sales team to develop proposals that consistently meet clients’ goals, while identifying upsell opportunities to improve budget and targeted profits for assigned programs.
• Provide strategic direction and develop mutually beneficial relationships with onsite staff and vendors achieving superior client service and program objectives.
• Oversee operations intern in succeeding in various tasks and projects while helping define and achieve career development goals.

Denver, Colorado, US

Chicago, IL, US

• Managed a portfolio of over 15 high-level special events yearly including VIP receptions, luncheons, gala dinners, silent auctions, premieres, panel discussions, meetings and other events with identification.
• Conceptualized and executed the college renaming ceremony of the Driehaus College of Business which celebrated DePaul’s largest gift to date which garnished local Chicago media coverage.
• Produced 2 annual fundraising events that attracted over 400 guests each and generate over $300,000 in revenue.
• Planned exclusive panels and dinners for Supreme Court Justice’s Ruth Bader Ginsburg and the late Antonin Scalia, and various city and business leaders.
• Worked with internal communications team to create event invitations and collateral.
• Procured and packaged silent auction and raffle items for the Annual Theatre School Gala that garnished over $28,000.00

Chicago, IL, US

• Implemented over 10 events during the 2011 fiscal year including cocktail receptions and seated dinners.
• Managed attendee RSVP process for all department events and produced weekly attendance reports for senior leadership.
• Tracked ticket sales, contributions and pledges for 3 annual fundraising events and ensured that all donor information was properly inputted into the organization’s master database.
• Processed vendor contracts and payments for all venues and vendors on behalf of the events department.
• Researched and submitted RFPs to venues and vendors throughout Chicago and nationwide.
• Assisted with day of event coordination on over 50 events a year including managing registration and preparing event materials.

Chicago, Illinois, US

• Led client relationships and weekly status meetings for 3 accounts.
• Developed and presented new communication strategies to meet client objectives.
• Placed clients in DMNews, Crain’s Chicago Business and Chicago Tribune.
• Wrote media materials including media advisories, pitch letters, press releases, and key messaging.
• Monitored media coverage daily and provided status reports for team members.
• Built relationships with media and placed stories in The Kansas City Star, Pittsburgh Post-Gazette and Pensacola News-Journal.

New York, NY, US

• Supported public relations activities for Bush’s Beans and American Egg Board.
• Pitched a variety of news items to print and online media resulting in placement in The Mondo Times, The Post-Crescent and the Pittsburgh Tribune-Review.
• Maintained relationships with vendors for an NYC editor event.
• Developed nationwide questionnaire for Bush’s Beans Mom/Kids Panel.

Paris, FR

• Pitched news items to both local and national media for clients such as Nature Valley Granola Bars, Bounty and Puffs Facial Tissue.
• Wrote key messages for radio promotions.
• Coordinated company holiday party on a limited budget for 35 employees.

Vocal Performance

M.S., Public Service Management

B.A., Communications, Music Business Minor