Value Chain portfolio marketing for Toyota, Lexus, Hino and PowerTorque finance brands▪ Develop product marketing plans ▪ Deploy successful marketing campaigns and own their implementation from ideation to execution▪ Identify, acquire, engage and convert retention-based marketing campaigns utilising POS, media events, sponsorships, PR and social media channels▪ Raise awareness of TFA’s value chain across the dealer network Brand Reputation Management, Compliance & Risk▪ Responsible for PR crisis management ▪ Ensure all brand communications adheres to TFA guidelines as well as regulatory and legal requirements▪ Responsible for the Social Media monitoring and listening program for TFAStakeholder Management▪ Partner with various internal teams (design, content, product, national and regional sales teams) to implement marketing campaigns▪ Partner with OEM Toyota, Lexus and Hino businesses to ensure alignment in the value chain strategy▪ Build strategic relationships and partnerships with key industry players, agencies and vendorsReporting & Budget▪ Develop and report on campaign performance against KPI targets▪ Report on marketing brand performance across value chain categories, including awareness, trust and consideration measures▪ Management of marketing budget, tracking and campaign ROIPeople Management▪ Engage, energise and motivate team members to achieve Hoshins, KPIs and related deliverables▪ Ensure the ongoing success of a professional and achievement-focused workforce

Responsibilities:- Increase brand awareness and consideration for the not-for-profit brand and effectively communicate the provided services and point of difference amongst disability service providers.- Develop marketing strategies, internal and external communications plans and implement them from the ground up across digital, CRM, broadcast, print and events.- Develop and manage media planning strategy and initiate and maximise PR opportunities.- People management.- Investigate and implement strategic partnerships and maximise mutually beneficial opportunities.- Develop and implement successful communication strategies and activities supporting complex change across multiple locations and diverse audiences.- Develop and implement fundraising strategies, grant and award submissions in collaboration with government bodies and not for profit alliances.

RESPONSIBILITIES- Partnerships campaign strategy development and implementation- Partnership deliverables negotiation with stakeholders- Media planning and strategy- Communications development / messaging heirachy / CRM- Development and implementation of luxury marketing strategy targeting high net worth customers- PR, events and experiential- Influencers and ambassadors strategy development and implementation- Manage reporting of partnership analysis to show ROIACHIEVEMENTS- Increased brand and product awareness and consideration across the AV portfolio amongst partnership fans / customers- Negotiated numerous new partnerships to reach previously untapped audiences- Managed existing partnerships with large national sporting organisation to achieve desired outcomes- Managed numerous events and brand collaborations to maximise partnership benefits

Responsibilities:▪ Development and implementation of marketing communications strategy and plans to drive acquisition, retention and brand partnerships▪ Develop and implement mobile product launch strategies through pre launch, launch and sustain phases▪ Drive Samsung retention through best in class owner comms journey throughout the consumer lifecycle including social engagement, eDMs and digital marketing▪ Maximise and leverage partner capabilities to drive broader mobile phone strategic initiatives.▪ Improve and monitor category / brand performance in line with key objectives▪ Manage project budgets and timelines▪ Ensure consistency of Samsung branding in all marketing communications▪ Work collaboratively with internal stakeholders and agency partners to achieve marketing objectivesAchievements:▪ Commonwealth Games 2018 broadcast sponsorship- strategy development and implementation▪ Vivid 2018 major partner sponsorship- strategy development and implementation▪ Post purchase customer journey social media strategy development and implementation▪ Launched Samsung SmartThings connected home for the first time in the Australian market▪ Samsung Pay digital wallet marketing▪ New Galaxy device launch and sustain campaigns

RESPONSIBILITIES:▪ Establish Lexus as a leader in the digital space in luxury categories▪ Manage the customer loyalty program (Encore Privileges) to ensure owners are engaged, informed and become advocates of the brand.▪ Work collaboratively to develop and implement brand, retail and sponsorship campaign strategies, including media planning, across all channels.▪ Maximise engagement and drive brand entrenchment at every digital, social media and CRM touch-point.▪ Manage the social /CRM / digital teams and key agencies to deliver content and ensure key retail events and brand campaigns are translated across digital and CRM.▪ Management and distribution of marketing collateral across website, social, SEM, SEO and CRM marketing tools for corporate and the Lexus dealer network▪ Manage partnership opportunities through contract negotiations through to strategy development and implementation▪ Create, develop and implement social media and CRM strategies targeted to both owner retention (loyalty and advocacy) and prospect generation, qualification and conversion to sale.▪ Manage a multi-million dollar CRM and Digital annual budgetACHIEVEMENTS:▪ Successfully managed a multi million dollar project to rebuild and redesign the Lexus, and all dealer websites, onto a new content management platform (Sitecore)▪ Developed and implemented Lexus’ first and subsequent social media strategies, which were utilized by Facebook as a global case study▪ Introduced CRM and digital / website integration though systems, processes and communications▪ Represented Lexus Australia by presenting Digital and CRM world best practice at multiple global Lexus digital conferences

Responsibilities:▪ Support the strategy and development of brand and new model collateral including brochure development, TVCs, radio and print executions.▪ Ensure development / availability of marketing assets in line with key launch dates and brand strategy▪ Co-ordinate and implement integrated marketing campaigns for annual retail events to increase brand awareness, enquiry levels and drive sales.▪ Collate, review and provide insight on all dealer marketing plans to ensure alignment with Lexus activities.▪ Review all marketing assets developed by dealers in a timely manner to ensure brand consistency▪ Efficient management of a multi million dollar annual production budgetAchievements:▪ Presented retail and brand campaigns to senior management and dealer network, from conception through to delivery▪ Successfully audited all dealers on their marketing activities biannually▪ Collaborated with the Lexus team and agencies to create and deliver multiple successful national marketing campaigns, then utilized by other Lexus distributors globally.

Responsibilities:▪ Achieve sales, wholesale and customer satisfaction targets for NSW region.▪ Build relationships with Lexus dealers, ensuring effective and results driven partnerships▪ Analyse and review NSW region market share performance vs. national.▪ Improve Dealer Operational excellence in NSW region.▪ Identify and countermeasure gaps in training program for NSW region dealership network and national corporate.Achievements:▪ Successfully launched new financial services products across the dealer network, including training, and ongoing KPI measurements / tracking▪ All NSW / ACT dealers achieved 100% in Lexus dealer standards audit across sales, marketing and after sales.▪ Launched numerous retail and brand campaigns to the dealer network, gaining full stakeholder support

Responsibilities:▪ The leadership of new model launch strategy management, supporting Long Term Business Plan revision / development.▪ Manage key Lexus divisional projects and corporate commitments.▪ Manage the entire supply chain process, including planning & inventory.▪ Streamlined divisional reporting to meet required corporate deadlines▪ Resolved long & short term dealership delivery issues in conjunction with Vehicle LogisticsAchievements:▪ Supported senior management, presented to Directors & TMC, on 2011 Japanese earthquake impact and the Logistics sourcing strategy▪ Implemented strategy to launch new Lexus models, involving multiple divisions

Responsibilities:▪ Investigation of all issues effecting customer and dealer satisfaction with vehicle delivery▪ Extensive data and process analysis to identify gaps in the supply chain process▪ Work closely to improve processes with Sales IP, Export & Distribution, Franchise Development, ISD, dealers, transport carriers and arrival wharvesAchievements:▪ Customer driven model line-up project (product planning)▪ Guaranteed time of arrival project (vehicle delivery)