MANAGEMENT EXPERIENCEStrong management background with senior level local / international experience and cross sector exposureGood strategic appreciation and vision, able to build and implement sophisticated plans with a proven track record explicitly supporting business needs. Self-driven and self-reliant, sets aims, targets, and leads by example, collaborative approach with good interpersonal skills to engage, motivate and encourage others through changeHighly focused with a consistent record of accomplishment of successfully delivering full lifecycle implementations to tight time scales and within budgetCREATIVE EXPERINCECreate creative needs, messaging, conceptPossessing an ability to see and create the big picture and continually develop new and inspiring marketing, public relations outreachMARKETING EXPERIENCEDevelopment of the brand identity for a particular product, service or even the overall corporate image. Works closely with external brand agencies to identify, through research, the best brand positioning and platform as an accurate reflection of the product or service; developing a corporate brand identity, the core values and key messagesCreate and direct marketing campaigns including direct mail, press ads, inserts, online and telephone, also analysis and evaluation, reporting and communication of resultsManaging the digital business, lead role in defining digital proposition and services, the generation of new business and ensuring through the digital project team that client work is delivered to schedule and budget. COMMUNICATIONSTeam, strategic, and cross-boundary leadershipFormulating communications strategies that drive organizational goalsDevelopment of creative communications programsOrchestration of campaign tactical executionCrisis communicationsDigital and social media communicationsBranding development, execution strategic messagingCollateral and advertising developmentMedia relations