Judy and Loretta bring decades of hands-on experience in retail operations and brand strategy, offering deep expertise to help leaders overcome obstacles, achieve their business goals, and unlock growth potential. Having owned the P&L and led teams, we understand the pitfalls, we know where to look for answers, and we know where to apply focus for immediate impact while planning for the long-term.In an increasingly volatile global market, with unpredictable customers and tougher competition, running a business is more challenging than ever. L+J was created to integrate brand-building initiatives into the everyday operations and execution of the business, helping companies maximize their full potential.

Collaborating with CEOs, C-suite executives, and investors spanning various consumer segments, from mass market to luxury, including apparel, footwear, action sports, accessories, beauty and lifestyle. I specialized in Brand Strategy and Product Positioning, Digital Transformation, Channel Optimization, Retail Technology, Organizational Design, and Leadership DevelopmentCombining customer-centric insights with cultural influences and keen marketplace intelligence, I focused on uncovering opportunities and crafting near and long-term innovative growth strategies for omnichannel brands.Sample projects Included:• Helped craft a complete turnaround strategy for a European department store that led to a 120% increase in EBITDA within two years.• Formulated a product strategy focused on category expansion that culminated in a 207% increase in year-over-year sales and 76 new distribution points for a nationally recognized brand.• Guided a transformative forecasting and financial planning process, culminating in a 20% reduction in inveotry ownership and a 26% increase in early for a global brand.

Advised mid and large cap CEOs, C-suite executives, and investors globally on business transformation, category and product strategies, channel optimization, and organizational design.

Origami Owl (Privately held), 2015-2021, Multi-Level Marketing Custom Jewelry Company Mondetta Clothing (Privately held), 2016-2021, Canadian Sportswear Co. & Manufacturing Company PAS Group (Publicly held) 2016-2017, Fashion Apparel & Accessories Retailer, Chair of Product & Brand Innovation Committee

Led $2B P&L and achieved aggressive year over year results while directing all channels of business. Managed team of VP’s in finance, merchandising, product development and marketing. • Drove all strategic initiatives, product assortment, sales and inventory plans, marketing initiatives and store planning for Women’s Apparel. • Member of Executive Team and key contributor in strategy development and implementation for Nordstrom.com, resulting in creation of a world on-line leader in eCommerce. • Partnered with internal stakeholders and premium global brands to deliver exclusive products and private events for high value consumers resulting in market share gains and enhanced customer loyalty. • Designed and implemented a leadership development program for high potential divisional Vice Presidents across merchandising, finance and marketing, majority advanced to larger roles after 24 months.

Led financial planning, product assortment and merchandising strategy for a $250M division. • More than doubled revenue to $550M by redeveloping the contemporary business with national brands, and private label.• Identified growing customer demand and created a new product category resulting in over $250M in revenue and $100M in additional profit. • Partnered with indirect pop-culture brands and entertainment studios to deliver unique and interactive experiences across 100 full-line stores and online via social media. • Built shop-in-shops in 125 full-line stores to showcase nationally recognized denim brands resulting in exponential sales increases and solidifying Nordstrom as the premier partner across the segment.