Loretta Waldman Email & Phone Number

West Hartford, Ct, Us

Research, report, and write stories, web copy, and digital communications for a range of clients on a project basis and/or as a part or full-time contractor. Pitch and manage multiple assignments for media, corporate, healthcare, and academic clients that include: The Hartford, Johns Hopkins Hospital, Hartford HealthCare, The University of Connecticut, Central Connecticut State University, The Hartford Courant, Wall Street Journal, and Hartford Magazine. Highlights: Central CT State University, Office of Marketing & Communications-write news and feature stories for campus publications; provide writing support for marketing collateral, executive communications, web, etc. UConn, University Communications-write stories highlighting university news, programs, experts and research for the UConn Magazine and UConn Today, the university's online news platform. Johns Hopkins Hospital-Reported and wrote patient stories out of a Hopkins oncology and orthopedics departments. Work included interviews with doctors, clinical specialists, and patients as well as research. Kaman Aerospace-In collaboration with vendor, developed and produced package of new intranet content that included executive and employee profiles; product impact and community engagement stories. The Hartford-Streamlined and updated web content for HIG.com redesign project. Produced custom content for three digital platforms targeting specific business segments, wrote social media posts promoting custom and curated articles on those marketing platforms. Hartford HealthCare - Reported and wrote news and feature stories for network newsletters and magazines for physicians and other internal audiences. Hartford HealthCare-Produced internal communications for system-wide conversion project to EPIC electronic medical records platform. Included talking points, targeted letters, web content, communications planning and strategy, stories and blurbs for internal print and digital publications.

Part of Digital Content team at The Hartford overseeing the redesign of HIG.com, the company's corporate website. Project involved consolidating and rewriting hundreds of pages on the site. Other responsibilities included writing custom content for publications managed by the team and social media posts promoting custom and curated articles on those marketing platforms.

Managed internal communications for human resources benefits teams serving approximately 45,000 retirees and 35,000 active employees. Developed and executed print and online messaging for HR and companywide projects. Supported ongoing updates to HR publications, daily production of company intranet site, and executive presence on company's Jive social media platform. ---Produced quarterly retiree newsletter ---Wrote Intranet articles, executive summaries, talking points for Aetna's premier awards program. Managed production of video ---Executed plans and messaging for employee survey, mid-year and year-end review processes---Coordinated revisions, review of annual enrollment forms, letters, summary plan descriptions---Updated retiree wellness program and resource guides; new hire guide for active employees

Hartford, Connecticut Area

News and feature writing for various media, academic, health care and non-profit clients, including the Wall Street Journal, Hartford Courant, Connecticut Council of the Humanities, the University of Hartford, Barney School of Business, and Waterbury Hospital.

Part of team that launched newspaper's first online community news initiative. Wrote daily blog, stories and news briefs out of 14 cities and towns in Greater Hartford and the Farmington Valley.---Incorporated photos, videos and other visual content for web.---Wrote column, stories and weekly news digest for print edition.---Promoted initiative, advised readers on use of site, answered emails and moderated comments to blog.---Produced story that generated highest weekly percentage of hits to company website---Created, moderated online forums for debate of town news issues.---Initiated live blog from local political event

Reported and wrote daily and enterprise stories in beats that included education, hospitals, youth, social services and town government in Bristol, New Britain and several Farmington Valley towns.---Produced 65 front page stories and over 300 statewide stories.---Initiated coverage of Bristol woman's quest to free son and two fellow Americans held hostage by Colombian rebels. Grew into national and international story. ---Recognized for superior performance and outstanding journalism on at least 8 stories produced independently or as part of team.---Wrote story on prescription error that prompted change in state law

Covered hospital, public housing, social services and youth

Covered public and private schools and higher education.THE REGISTER CITIZEN

Covered municipal government in Torrington and the towns of Litchfield and Goshen.

Managed two branch libraries. Administered art outreach program serving schools and non-profit institutions in Greater Miami.---Served as assistant manager of large branch library, sharing supervision of 20 person staff and all phases of library operation.---Managed small branch library, supervising staff of three and all phases of library operation including a six-month project to enlarge building by 50 percent.---Coordinated six exhibits annually, all support material and publicity.---Conceived, organized and promoted festival of local authors.---Helped establish Miami-Book Fair International, now a major annual literary festival

M.S, Journalism

M.L.S, Library Science

B.S, Design-Art History