Loretta Walker, Vice President, External Affairs, Employee Engagement & Communications - AT&T California. Head the company’s local government and public affairs initiatives. Managing a team of senior professionals, responsible for AT&T’s corporate reputation, sponsorships, policy and philanthropic initiatives.Served as Vice President and General Manager of the Sacramento/Fresno/Nevada Market Areas, responsible for AT&T consumer marketing, alternate channel sales and operations to Northern and Central California and Nevada customers. This includes profit and loss responsibility for AT&T video product offering. Primarily focused on growing revenues, delivering unmatched customer care to retain customers, reducing churn and ensuring the best customer experience available.Held a variety of key leadership positions in Public Affairs, Competitive Analysis, Quality, Marketing, Regulatory, Cost Studies and Wholesale Sales. A deep commitment to the community as evidenced by previous involvement, where for many years lead as board chair and served as a member of numerous charitable, civic and cultural organizations. Graduate of Boston University with a Bachelor of Science degree in Business Administration – Marketing and Master of Business Administration in Marketing from Webster University. Successfully completed Darden’s Executive Program at the University of Virginia.