Loretta Yang Email & Phone Number

Reels monetization and GenAI creative solutions. Apply cutting edge technology to improve ads creative and innovate formats.

Product strategy and go-to-market for Instagram’s ads products. Supported a team of high-performing product marketing managers.

Lead product strategy, research, and go-to-market for Facebook measurement products. Enable advertisers and businesses to measure marketing activities on Facebook family of apps with rigor and actionability.

• Evolves marketing strategy of clients in technology vertical through rigorous measurement, agile testing, actionable insights, and scalable learnings• Evangelizes incrementality measurement and experimental design among advertisers and influences industry's measurement best practice with Facebook’s POVs• Builds partnerships by engaging clients at a variety of levels from media managers to C-Suite executives at consumer technology and telecommunication companies and media agencies• Drives adoption of Facebook 1st and 3rd party analytics and measurement solutions to improve campaign effectiveness and efficiency • Partner with Facebook product and engineering teams to develop new measurement solutions, prioritize product roadmaps, and consolidate feedback

Chicago, Il, Us

• Led Kraft’s DMP and DSP implementation and activation and built the infrastructure that allowed Kraft to make data-driven marketing decisions • Led Kraft’s data strategy through 3rd party data integration and 1st party data enablement • Directed large dataset mining and statistical modeling to provide precision in marketing measurements and identify opportunities for audience segmentation and targeting• Transformed the complexity of analytics to simplicity of story-telling via strategic thinking and data visualization• Managed, inspired and motivated a team of 5 analysts. Empowered my team via process design, project scoping, coaching and personal development. • Award: SMG Global One Award "Harnessing the power of big data" in business effectiveness category

Paris, Fr

• Developed actionable strategy and provided insights to media planning and optimization through quantitative analysis and test designs. In-depth experience in display and search cross-channel analytics, multi-touchpoint attribution, predictive modeling and budgeting, online/offline marketing synergy, and customer value/ROI analysis - Successfully drove 60% incremental quotes via paid search for an auto insurance client by optimizing keywords investment through predictive modeling- Improved a retail client’s ROAS of digital advertising by 20% during holiday season by providing media budget allocation insights through cross-channel attribution analysis • Worked with research partners like comScore to conduct panel-based study to understand sales lift driven by digital advertising and consumer journey and behaviors• Provided analytics training to internal teams in the US and China offices

London, England, Gb

• Built marketing mix model to measure channel effectiveness and developed media budget allocation strategy based on model and analysis outputs• Managed data validation, cleansing and ETL process for large datasets• Design measurement plan and built dashboard reporting for digital media channels to monitor campaign performance and identify optimization opportunities

Master Of Science, Integrated Marketing Communications

Bachelor With First-Class Honors, Journalism & Media Studies, Sociology