Loretta Bell Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Responsible for the commercial performance of the ahm brand and driving a performance culture. Responsible for the identification of growth strategies across marketing, product, promotion, and channels levers including prioritisation of initiatives, planning and GTM implementation. Double hatted role leading a squad accountable for ahm growth as well as a.

Established and led the growth agenda for Belongs products (Home internet, mobile, and devices) to deliver key financial and customer growth targets. I led a group of ~20 cross functional staff (marketers through to developers) in two agile teams and indirectly influence many more across the business. Purpose: - Growth marketing - Product pricing and.

Led a team that designs, builds, and launches offers to market for the Consumer Broadband Portfolio. The cross functional team includes proposition design, commercial and pricing, marketing communications, channel enablement and analytics resources. Partnering directly with sales channels (digital, call centre and retail store network) to translate.

Melbourne, Australia

Led team of proposition design and channel execution specialists across multiple locations. Responsible for delivering the customer growth, revenue and GCM objectives for consumer fixed broadband products and Telstra TV streaming device. Owned the core pricing and tactical offer roadmap for a product portfolio including end to end delivery through IT.

Melbourne, Australia

• Developing the Consumer Fixed propositions offer roadmap aligned with strategic priorities across multiple segments including mass market and segmented acquisition.
• Leading the identification of opportunities to reinvigorate the Consumer Fixed construct to deliver greater value and differentiation across pricing, packaging, channel and promotion.
• Leading direct and virtual cross business teams in the successful development and execution of short and medium term strategies in a fast paced corporate environment.

• End to end product management and go to market management of fixed broadband and bundle plans and offers including proposition development and execution across strategy, finance, pricing, channel, and marketing.
• Responsible for driving fixed broadband and bundles business performance across key financial and customer experience indicators including customer advocacy (NPS) and cross channel sales execution.

This strategy and planning role included market and performance analysis to inform recommendations to the GTM and product teams along with contribution to senior executive communications.

Melbourne, Victoria, Australia

Customer advisor for premier and personal banking (accounts, home loans & credit cards).