Loretta Acosta Email & Phone Number

Farmington Hills

UX writer and content designer with an emphasis on providing engaging content and smart SEO. Creative standards that support the client, channel, brand, tone and wins awards. Practiced and proven across all mediums, digital and traditional.

Greater Detroit Area

LMM Marketing Group is a passion project that helps small businesses that may not be able to afford a large agency receive solid marketing strategy and advice at a price they can afford.

• Senior WriterDeveloped unique creative executions for Dodge, Chrysler, Jeep, Pizza Hut, Chrysler Financial, Mopar and Chrysler Fleet. Roles included writing for all mediums and audiences, including CRM.
• Consistently produced large projects against aggressive deadlines. For example: Dodge direct mail program which included three direct mail pieces, two micro sites, an original Dodge eZine, 12 eDirects and dealer.
• Recognized by CEO for executing extensive, last-minute client changes on nationally-distributed 2008 Fleet Buyer’s Guide, a 500-page sales document crucial to marketing and selling Fleet vehicles
• Synchronized five departments, significantly reducing manpower hours and overtime costs while enhancing accuracy and productivity through creation of style and consistency guides
• Strategized and developed marketing executions, heightening product promotion and overall client satisfaction
• Assumed day-to-day account roles in addition to creative responsibilities during account person’s absence. Maintained and improved relationship between client and agency while keeping projects on time and budget

• I have had held three positions at Campbell-Ewald.
• 1999-2000: Lead Internet Writer, the “tdah!” group
• 1996-1998: Copywriter
• 1995-1996: Intern Lead Internet Writer, the “tdah!” group Created Web sites and banner ads for clients including ACDelco, OnStar, Delta Faucet, Pearle Vision and Raytheon Systems. Assisted senior management in gaining.
• Created award-winning Quixtar and ACDelco Web sites
• Mentored and supervised two junior-level writers helping to increase their knowledge of Web-based marketing, and helping to increase overall productivity of the group in order to meet accelerated client deadlines

• CopywriterRecruited to write Ford owner loyalty magazines and direct mail for Ford, Lincoln-Mercury and Red Carpet Lease.
• Increased popularity of owner loyalty publications with a tracked improvement in readership from 1997 to 1999Proposed fresh creative approaches and implemented new story ideas Bonded customers with brand by forming.
• Improved efficiency by proposing and implementing a much-needed routing system

Bachelor Of Arts (B.A.), English Language And Literature, General

Education record

Bachelor'S Degree, English Language And Literature, Graduate

Activities and Societies: Softball