Loretta Rae Email & Phone Number

Portland, Oregon Area

In Loretta's role as a senior producer at Instrument, she has produced websites, apps, design systems, content platforms along with various content forms- photo shoots, live action video shoots, 2D and 3D animations and has overseen projects from scoping to strategic discovery through to delivery. She has facilitated internal teams building out these deliverables along with also hiring various types of creative vendors to bring projects to life (i.e. freelance designers, photographers, production companies).

Greater New York City Area

Loretta produced a series of spots for the adidas 2015 fall / winter campaign featuring Pharrell and 5 artists from around the world. Every detail was managed to make this complicated shoot and the post production a success.

Greater New York City Area

Loretta helped to produce a FDA anti-smoking campaign and she stayed on to produce Eucerin spots.

Brooklyn, Ny

Loretta worked on the AT&T account: Triple bidding vendors, conducting director searches, prepping projects and working with cost consultants

New York, Ny

Working with a variety of teams, Loretta helped produce client experiences to aid in solving innovation challenges. She helped prepare for pitches, recruit people for market research, proofread, create videos, manage project logistics/budgets and support teams as needed to make sure projects stay on track.

New York

-Research/bid/hire appropriate vendors for video projects -Develop/Manage timelines and budgets-Manage production meetings, casting, licensing, filming, editing, music, SFX, VFX, sound recording/mixing and oversee project through to delivery-Manage and track creative assets through approvals Types of content produced: Television spots, Radio spots, Live Events, Branded Entertainment, Web Videos, 2D and 3D animatics

Travel Channel— “Best Places I’ve Ever Been” – Associate Producer/ Post-Production CoordinatorVerizon/Fios TV—“Photo ID” -- Multimedia ProducerMadison Square Garden Entertainment Network—“TXT MSG” – Photo coordinator

Ensure photo studio operations ran successfully so clients had successful shoots

Invited to attend this prestigious photojournalism workshop in 2001, and worked in numerous capacities from 2002-2010 as a volunteer.

-Promoted Festival, managed contest entries, created outreach strategies, researched and developed partnerships with educators, community groups, filmmakers and non-profits; researched and proposed ideal "Take Action Links" to complement films-Wrote and edited discussion guides for educational outreach; updated news items on website; tracked online coverage of films

Provided high-end imagery for editorial and advertising clients Clients include: ESPN Magazine, Sports Illustrated, Time Magazine, Parade, TV Guide, Consulting Magazine, Jhane Barnes, Voom Networks/HD TV etc.From August 2002-July 2005: Photo assistant to Heinz Kluetmeier for Sports Illustrated/The Ringling Bros. and Barnum & Bailey Circus; Photo Assistant for Eddie Adams and many other renowned photographersFrom August 2005-Dec 2009:Teamed up with Geo Rittenmyer and worked as partners "Loreffrey Photography"

Photojournalism Internship: photographed general news assignments, sports, features, spot news and portraits; awarded “Best Photo Story” by Wyoming Press Association

Business Fundamentals And Tactics Course

Continuing Ed:, Basic Project Management Class

Masters, Mass Communication/ Journalism

Contributing writer/photographer for Independent Florida Alligator Worked as a graduate teaching assistant for a photojournalism professor.

Bachelor Of Arts, International Studies, Minor In Spanish

Activities and Societies: USF Women's Soccer team, honored as "Student Scholar Athlete of the Year, 1995-1996" Outdoor Recreation, Staff.