Loretta Widen Email & Phone Number

San Francisco, Ca, Us

As I lean into the principal role, I am focusing more and more of my attention on identifying new company problems and coming up with solutions. I still execute design work on a team, but spend more of my time architecting the future of the product. I’m consulting on many projects from other teams, helping guide the beginning of the project toward the vision we’ve all aligned on, and helping designers generate divergent concepts and adopting the right process to converge on the best solution.

San Francisco, Ca, Us

My focus as a lead was to lean into mentoring, and acting as a force multiplier to the team. This showed up as me taking on extra work, leading vision projects, acting as the connective tissue between teams, and championing our design process. KEY CONTRIBUTIONS: Improving host & Vehicle Quality:• Implemented the granular ratings capture flow for guests to give more specific feedback on what was great and what wasn't so great.• Launched a simplified and improved maintenance and safety flow to require all vehicles go through annual inspections Pricing:• Researched and designed pricing insights to help hosts price better to match demand• Built a fleet-level calendar that enabled hosts to set prices and availability across their cars in one view Information architecture vision project:• Spent 2+ years leading a vision for splitting the app into two sides (modes) that are better optimized for host and guest. Shipped host mode and guest mode navigation in 2022.Mentoring & Leadership• Helped interview & onboard 13+ designers• Mentored designers through weekly 1:1s• Acted as a resource and go-to for historical knowledge and advice on working with x-functional partners• Lead an offsite for women designers

San Francisco, Ca, Us

During my tenure at Turo, I have collaborated with Product managers, engineers, research leads, and executive stakeholders to bring thoughtful user-centered solutions to metrics-driven problems. As a senior designer, I stepped into a small and scrappy team with big talent and huge goals. We worked fast, went with our gut, and stayed flexible as we shifted priorities quickly.As a senior, I focused on executing sophisticated designs to complex company and user problems.KEY CONTRIBUTIONS: Pricing:• Simplified pricing settings for hosts and increased adoption of Turo's Automatic Pricing model (2018)• Improved display of discounts for guests (2018)• Created a north star vision for pricing transparency in the booking flow, which ultimately influenced other designers to execute on my ideas.Launched Turo Go:• The Host team launched a feature that allows hosts and guests to lock and unlock the car from the app, taking all the friction out of handoff. I worked on the Host view of the Turo go controls as well as a vital on boarding experience that set hosts up for success.Improved Host quality:• developed the All-Star host program, that incentivizes hosts to provide 5-star experiences to all guests.• Created a warning messaging system when host performance hit a bottom quality threshold and developed thoughtful banning rules to ensure hosts have a chance to improve. Mentoring & Leadership• Developed the first designer on-boarding docs Messaging Vision project• Lead a team of four through a vision exercise on the vision of our messaging features.

New York, New York, Us

At Babycenter I worked on the mobile team, designing features for native IOS and Android pregnancy apps that help women all over the world learn more about how to have safe pregnancies and care for their babies after birth.KEY CONTRIBUTIONS AND GOALSGrow Engagement in the apps• Designed useful tools for users - Contraction timer tool - Birth Preferences tool - "Is it safe?" tool - Baby Feeding Guide - Baby memories tool• Increase User LTV (Life time value) - Increased the life span of users by combining the pregnancy and baby apps - Collaborated with the Art Director on modernizing the look and feel of the app - Re-designed the tools tab and implemented a new visual iconography into the app - Defined the transition from pregnancy to parent experience user flow in the app - Improved the multiple children experience by designing a useful "my profile" that showcases all child profiles and allows the user to choose which profiles they want to see content for.• Contributibuted to the brand with delightful illustrations - Illustrated Bumpie photo stickers - Illustrated Baby memories photo stickers - Illustrated delightful milestone badges• Increased engagement in the community forums - Improved the community milestone badge conversion with a new opt-in flow - Re-designed the UX and UI of the community in-app experience implemented with react native

As designer #2, I supported the lead designer at this very small chat app start up. My responsibilities included:- UX/UI design for coco App- Concept new features- update user flows based on project at hand- provide specks for developers- create marketing ads for new features

Chicago, Il, Us

Responsibilities: Provided research, mood boards, and Design concepts for:- SearsStyle weekly issues and the new searsStyle 2.0 fashion Blog- The new Kardashian Email template- Art Directed and Produced photography for searsStyle and searsStyle 2.0- Compiled a competitor analysis of retail web shopping experiences for internal research.

Designed a few large Web Campaigns for one of GA Communication's clients in the medical industry.

San Francisco, California, Us

Designing weekly marketing e-mails and homepage promotions. Provided conceptual assistance to the lead designers on the in-store team. Designed window concepts Worked closely with the creative director to create the 2012 Brand Color Styleguide.

San Francisco, Ca, Us

Volunteered as a student liason with AIGA-SF. I attended board meetings, helped promote AIGA memberships to students, and assisted the volunteer coordinator during events. After graduation, I became the Associate Volunteer Coordinator. I helped set up and manage the volunteers during events.

San Francisco, Ca, Us

Worked as a print designer in the Creative Services departmentCarried out production for:POP displaysIn-store signageEvent bannersConcepted and Designed:A company curated cook bookPrint collateral for new product launches and special events.A 30 second Animation for a product release eventWorked closely with project manager and printing vendors

Neuilly Sur Seine, Ile De France, Fr

Production artist for the digital marketing team. Designed beauty deals and promotions on the sephora website. Designed graphics and ads for the Sephora facebook page.

San Mateo, California, Us

I created backgrounds for their online year book templates. Template styles ranged from painterly backgrounds to sketchy note book doodles. I also designed icons for the site.

I served as an in class tutor for beginning photoshop as well as outside one on one tutor for Photoshop, indesign, or illustrator.

• Orient new students to the school• Mentor continuing students on issues related to academics and campus services• Plan and implement school events

Reno, Nv, Us

As the design intern, I did a lot of technical jobs such as taking product shots, editing photos, optimizing images for web, updating the website, making press sheets as well as researching and concepting for new products.

Bachelor Of Science, Graphic Design

General Education, General Education Courses