Loretta Walters work email
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Loretta Walters personal email
My marketing mantra: “Keep Calm and Carry On”. Today’s fast-paced, ever-changing marketing environment is fun, but it can also be challenging when striving to meet aggressive business objectives. I strongly believe that as long as we keep our wits about us, we can work though any business issue and develop a plan to achieve the desired results.As an innovative Marketing and Business Development Manager, I have exceptional experience formulating strategy to increase revenue and profitability. I am a strategic thinker who is skilled at creating, testing and launching multi-million-dollar campaigns designed to establish brand leadership and increase market share, overseeing budgets up to $30M. In my career, I have had fun and proven success working at different types of organizations including telecommunications, toys and greeting cards. I am adept at developing integrated marketing campaigns which include traditional and digital tactics. And, I am accustomed to working in fast-paced environments while delivering campaigns on time and on budget. Additional strengths include,*Strong leadership and project management skills. *Ability to balance strategic thinking with market planning and execution to drive demand.*Collaborating with external and internal partners including marketing, sales and product management.*Improving marketing campaign performance and ROI by leveraging keen analytical skills, insight and experience.*Leading diverse and cross-functional individuals, teams and business partners to get buy-in on objectives to attain strategic goals.Please feel free to contact me so that we can talk more about how to “Keep calm and carry on” to resolve the issues facing your business.
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Marketing ManagerRcn Feb 2019 - May 2021Princeton, Nj, Us -
Marketing Manager, Regional Consumer MarketingVerizon Sep 2014 - Sep 2018Basking Ridge, Nj, UsDeveloped campaign strategy and executed Fios Regional Marketing campaigns to drive sales and revenue with an annual budget up to $5 million. Scope included engaging mass market and multicultural agencies, national marketing partners and regional marketing teams to achieve flawless execution of marketing campaigns against key competitors, market segments and events. • Grew sales by 65%, while delivering a 6% decrease in cost per sale and a 13% decrease in cost per call while spearheading Northeast Marketing Execution and Results Analysis Team which included program development for competitor attack plans. The competitive plan markets outperformed non-competitive plan markets by 11%. • Reduced marketing campaign costs by $50K in a 6-month period by consolidating, repurposing and reworking marketing campaign tactics. • Successfully steered year-long Northeast Region Digital campaign which exceeded CPO objective by 14% and expanded the campaign to the Mid-Atlantic Region after securing a 100% increase in digital funding. -
Marketing Manager, Northeast Small Business MarketingVerizon Aug 2010 - Sep 2014Basking Ridge, Nj, UsLed the Northeast Small Business Marketing Team in developing and executing Marketing Programs to support Senior Management, the Northeast Small Business Regional Team and key Sales Channel initiatives. Managed two direct reports.• Developed Sales Channel Vertical Training and Tools for Surge Day which delivered a 24% increase in MIX6 products versus the previous week. • Led the first-ever Door to Door (D2D) and Operations Surge Day coordinating 11 D2D and Operations Director Teams to plan the Surge Day event. • Developed weekly competitive summaries and analyses for Senior Management which identified key trends and VZ opportunities. Also prepared competitive tools and training for the Northeast Small Business Team and Sales Channels summarizing competitive activity and implications to Verizon.
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Marketing Manager, Mid Atlantic Consumer MarketingVerizon Sep 2006 - Jul 2010Basking Ridge, Nj, UsWith three direct reports, led Consumer Fios marketing strategy and execution for the Mid-Atlantic Region. Used demographic, penetration, competitive data and research to develop segment-specific strategies, tactics, offers and communications for Fios campaigns.• Exceeded scorecard objectives for four consecutive years with scores ranging from 102% -121%. Scorecards measured expenses, access lines, call volumes, revenue and sales.
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Marketing Manager, National Consumer MarketingVerizon Oct 1994 - Aug 2006Basking Ridge, Nj, UsLed National marketing strategy and program planning, offer development, marketing execution and results analysis. Managed up to five direct reports.• Exceeded Winback sales objective by 6% despite a 37% decrease in the Winback customer base.• Hand-picked by Senior Management to develop pay-per-use business with a $17M marketing budget and exceeded R:E objective by 9%.
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Assistant Brand ManagerLego Group Jun 1991 - Jun 1994Billund, Dk• Achieved the targeted sales forecast three consecutive years for 5 product lines with a $24 million annual revenue stream and a $4M annual marketing budget. • Promoted to Assistant Brand Manager after 18 months. -
Marketing PlannerHallmark Cards Feb 1986 - Aug 1989Kansas City, Missouri, Us• Developed Gift Wrap strategy and led cross-functional team in rollout of the Gift Wrap relaunch which resulted in an 18% YoY sales increase. Gift Wrap is the #2 product line. • Selected for Hallmark’s fast-track management training program—one of 13 participants.
Loretta Walters Skills
Loretta Walters Education Details
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Boston CollegeMarketing -
University Of ArizonaMarketing
Frequently Asked Questions about Loretta Walters
What is Loretta Walters's role at the current company?
Loretta Walters's current role is Integrated Marketing Manager | Marketing and Communications Leader | Marketing Strategy.
What is Loretta Walters's email address?
Loretta Walters's email address is lo****@****rcn.com
What schools did Loretta Walters attend?
Loretta Walters attended Boston College, University Of Arizona.
What skills is Loretta Walters known for?
Loretta Walters has skills like Marketing Strategy, Strategic Planning, Marketing, Telecommunications, Strategy, Marketing Communications Planning, Project Management, Budget Management, Market Research, Competitive Analysis, Digital Marketing, Social Media.
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