Lore Ulloa Cugniet Email & Phone Number

Chile

Santiago, Chile

I help CEO, Commercial Directors and Marketing Directors from luxury and premium brands in defining strategies to enhance brand value and drive growth, strengthening their desirability, perceived value and emotional connection with consumers.Key focus areas include:• Designing pricing strategies, optimizing product/service portfolios, customer segmentation, and distribution channels. • Developing omnichannel marketing strategies, with a focus on digital marketing • Customer Experience Management • Branding, positioning, and (re)launch strategies.

Mentor for entrepreneurs, supporting them in defining their business model together with marketing and commercial strategies.

• Implemented a new pricing model along with launch and availability strategies for iconic wines.• Relaunched the Viña Arboleda brand, increasing sales and distribution through brand repositioning, as well as improving consumer experience and distribution tools.

Santiago, Chile

Developed digital marketing and e-commerce strategies for all brands in the group, optimizing online visibility and brand engagement. Implemented content strategies, digital platforms globally and locally, KPI definition, and media investment.

Paris, France

LVMH, world's largest luxury goods company (Louis Vuitton, Christian Dior, Guerlain, Bulgari, Moet Chandon, Sephora etc)• Relaunched Hennessy VSOP, a luxury brand with 250 years of history and annual sales of 24 million bottles. Managed brand identity, packaging, financial evaluations, sustainable optimizations, and consumer studies in China and the US.• Developed a 360 marketing strategy and coordinated with export markets for a limited edition of Hennessy VSOP in collaboration with artist Refik Anadol, including retail activations, digital platforms, augmented reality, QR codes, events, and public relations.• Created innovative experiences to connect with consumers through partnerships with the NBA and artist Maluma.

Bordeaux, France

• Implemented a new portfolio strategy for Chilean wines, defining strategic and tactical brands, and eliminating unprofitable ones. Relaunched two strategic brands.• Developed products by working cross-functionally with teams in France and Chile.

Paris Area, France

• Academic certificate from LVMH and Moet Hennessy in “Client Experience in the Luxury Industry”.• President of the Marketing club and participation in the Technology and Luxury clubs, and MBAT Sports Olympics.• Excellence scholarship.

Provence-Alpes-Cote D’Azur, France

Luxury chateau and winery in Provence, France• Internal digital consultancy: Developed a new e-commerce and digital marketing strategy for the European and US markets, aimed at increasing sales and strengthening brand image through a multichannel presence.

Santiago, Chile

• Provided internal consulting in developing digital marketing strategies, defining objectives, ecosystems, platform roles, and KPIs in coordination with brand managers.• Organized weekly workshops and training sessions for marketing and sales teams, promoting digital marketing.• Analyzed consumers and digital tools in priority markets, launching mobile campaigns that reached 150,000 new potential customers.

Santiago, Chile

• Increased sales of strategic brands in Canada by 15%, reaching a total of 3 million bottles a year through the introduction of new products to the market.• Grew sales of the Epica brand in Ontario by 34% through a 360 campaign (radio, newspapers, digital marketing, outdoor advertising).• Represented the group's wineries at 3 wine festivals in different Canadian cities.

Santiago, Chile

• Established the new e-commerce and digital marketing department in Chile.• Led the digital marketing for the Kotex brand by developing strategies, optimizing engagement and budgets, and positioning the brand as a digital benchmark.• Increased sales by 40% in one year for e-commerce accounts such as Lider.cl and Telemercados through digital marketing campaigns.• Opened 2 new e-commerce clients, managing business evaluation, pricing, negotiation, and coordinating logistics, marketing, and finance.

Santiago, Chile

• Selected for the Trainee program with rotations in various areas, including point of sale, logistics, financial services, private brands, and pricing.• Assistant Buyer, managing relationships with suppliers and reviewing assortments.

Santiago, Chile

• Developed the first digital marketing strategy for Kotex brand.• Created a plan to attract new consumers to the category.• I received the best intern award.

California, United States

• I developed analysis and reporting for real estate investors in California.

Bachelor Of Business Administration (B.B.A.), Minor In Architecture

Activities and Societies: PUC Field Hockey teams, Business school Student Council• Teaching assistant and researcher in Marketing, Human.

Master Of Business Administration (Mba), Specialization In Strategic Marketing

Activities and Societies: President of HEC Marketing Club, Running and Soccer HEC teamThe Economist 2019 MBA Ranking - Top 1 in Europe.