Lorey Zlotnick

Lorey Zlotnick Email and Phone Number

Chief Marketing + Brand Officer | Global Launch + Communications Strategist | CHIEF Founding Member | Executive Mentor | Educational Advocate | Creative Champion | Curious Learner | Strategic Thought Partner @ Zequity Marketing
Lorey Zlotnick's Location
Los Angeles, California, United States, United States
Lorey Zlotnick's Contact Details
About Lorey Zlotnick

On a mission to guide the next generation of unstoppable organizations to achieve consistency with their internal and external brand narratives. Committed to a holistic approach, building authentic brands, communications, partnerships, and corporate cultures that executives, employees, customers, fans and communities are proud to be a part of. Solid experience driving multidisciplinary Marcomms, brand, partnerships, and creative divisions for iconic global entertainment, non-profit, media, and sports brands. A bold and collaborative leader with the mind of a strategist, the heart of a philanthropist, and the soul of a creative. Specialties: All phases of brand development & brand architecture, product launches, brand retreats, partnership development, strategic and acquisition marketing, creative direction, product positioning, corporate culture, philanthropic partnerships, DEI champion, fiscal and departmental operations.

Lorey Zlotnick's Current Company Details
Zequity Marketing

Zequity Marketing

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Chief Marketing + Brand Officer | Global Launch + Communications Strategist | CHIEF Founding Member | Executive Mentor | Educational Advocate | Creative Champion | Curious Learner | Strategic Thought Partner
Lorey Zlotnick Work Experience Details
  • Zequity Marketing
    Ceo, Founder + Brand Architect
    Zequity Marketing Apr 2016 - Present
    Beverly Hills, California, Us
    Embedded strategic partner guiding consumer facing media, entertainment, lifestyle, non-profit, and start up organizations through all phases of Strategic Brand Development, Brand Discovery and Creative Development, Brand Architecture, Marketing and Content Strategy, and Corporate Culture/Identity. Creating a dynamic strategies at the intersection of brand and social impact, we ensure consistent internal and external brand creative and narratives, as well as train external agencies, HR and PeopleOps teams to execute with an authentic tone and voice. We work closely with agencies and B2B partners to provide strategic pitching guidance + creative direction, and offer brand discovery workshops as a resource for your clients.
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  • Chief
    Founding Member, Los Angeles
    Chief Jul 2020 - Jul 2024
    New York, Ny, Us
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  • Team Rubicon
    Chief Marketing + Brand Officer
    Team Rubicon Apr 2020 - Jul 2022
    Los Angeles, California, Us
    Team Rubicon serves communities by mobilizing veterans to continue their service by helping people prepare, respond, and recover from disasters and humanitarian crises.Lead global integrated MarComms + Brand division providing strategic support and development of incremental revenue opportunities and volunteer acquisition. Position and increase brand awareness to reinforce impact for local, national, and global missions. Oversaw development of 4 digital content series, internal and external communications, strategic reposition and rebrand initiatives, the strategic launch of Team Rubicon International, integrated social strategies, and partnership integration.Additionally, served as the CMO for the Veterans Coalition for Vaccination (VCV) launching the 1st bilingual campaign to foster trust to address vaccination hesitancy amongst vulnerable populations.
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  • National Football League (Nfl)
    Senior Vice President, Marketing
    National Football League (Nfl) Jun 2013 - Mar 2016
    New York, Ny, Us
    Division head responsible for increasing the brand profile of the National Football League across NFLN and NFL Media properties. Strategic oversight of all D2C and affiliate B2B marketing, on-air creative and operations, brand + creative development, promotions, acquisition/retention marketing, social media, and amplification of executive League priorities. Notable launch achievements include: TNF on CBS, NFL Now app, the NFL Media Group umbrella brand, and the rebrand and modernization of the NFL Network and Thursday Night Football brands. Spearhead promotion of NFL studio shows, NFL Originals, Thursday Night Football, Combine, Draft, Training Camps, 65 Pre-Season games, Playoff coverage, Pro-Bowl and Super Bowl creative. Senior executive responsible for marketing initiatives to support the digital launch of NFL NOW and on-going acquisition/retention of NFL Fantasy Football.
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  • Outdoor Channel
    Senior Vice President, Brand Marketing & Creative
    Outdoor Channel Jul 2012 - Jun 2013
    Denver, Co, Us
    Division head leading integrated strategic and creative marketing, digital, brand and partnerships for the lifestyle driven sports brand. Developed brand repositioning to support the $227M company sale to Kroenke Sports. Embedded partner to ad sales, affiliate sales, and agency.
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  • Fox Entertainment
    Senior Vice President, Marketing & Creative
    Fox Entertainment Feb 2005 - Aug 2012
    Los Angeles, California, Us
    FOX REALITY CHANNEL: Responsible for strategic and creative development for a 12-week network launch. Divisional management includes all aspects of consumer marketing, on-air promotions, branding, digital, consumer promotions, domestic & international publicity; and serve as the internal liaison for ad sales marketing and affiliate marketing.FUEL TV: Division head responsible for strategic and creative consumer marketing & brand for the action/adrenaline sports network. Re-brand and launch of UFC on FUEL TV.
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  • Nbcuniversal Media, Llc
    Vice President Marketing & Promotions
    Nbcuniversal Media, Llc Feb 2002 - Aug 2004
    New York City, Ny, Us
    Strategic & creative brand development for BRAVO cable network spearheading the re-positioning, national consumer marketing and promotional efforts, 3rd party promotional & media partnerships, Bravo licensing initiatives (via NBC Enterprises). Managed the development of creative strategies supporting ad sales & affiliate marketing, internal/external agency hiring & management & fiscal responsibilities. NOTABLE LAUNCHES INCLUDE: Queer Eye for the Straight Guy, Project Runway and the Bravo Network channel brand re-position as unconventional, innovative & eclectic.
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  • Sony Pictures Entertainment
    Vice President, Digital Marketing
    Sony Pictures Entertainment 2000 - 2002
    Culver City, Ca, Us
    Responsibilities included driving all divisional strategic/creative development for the launch of Sony’s first digital creativity platform, Screenblast.com (including digital content, multi-media editing tools & streaming communities). Spearheaded all mass media consumer offline and online advertising and branding, promotions/partnerships, media placement, new product launches, PR, internal Sony synergy relationships, sales materials & fiscal responsibility.Built and managed a cross-divisional team encompassing advertising, promotions, public relations, online, and research departments.
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  • Disney Abc Television Group
    Director Of Marketing
    Disney Abc Television Group 1998 - 2000
    Burbank, California, Us
    Responsibilities included driving strategic planning and creative management for all off-air mass media consumer campaigns encompassing 3 cable networks. BRAND LAUNCHES: Disney Channel Original Movie Franchise, 1st Disney Channel network branding campaign & Playhouse Disney pre-school morning block/day part. NETWORK LAUNCHES: SoapNet & TOON Disney (Re-launch) Responsible for consumer marketing for all DC series and music specials, TOON Disney and SoapNet efforts. Strategic development of marketing plans, media planning/analysis & fiscal year budgeting for Disney Channel, Toon Disney and SoapNet.Management of multiple advertising and media agencies, creative freelancers and an internal team of direct reports. Development of Internal & external synergy within the Walt Disney Corporation; including music, video and retail. Fiscal Responsibility for a $21MM marketing budget.
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  • Los Angeles Times
    Senior Brand Manager
    Los Angeles Times Feb 1996 - May 1998
    El Segundo, California, Us
    Strategic planning & creative execution of in-paper & mass media D2C brand campaigns to promote readership. Oversight of all partnerships and promotional overlays to promote the “hard news” sections of the Los Angeles Times. Interfaced daily with editorial, ad sales, and circulation to support content, special sections, and complete marketing oversight all new editorial product launches (HEALTH, Small Business), re-launches (TV Times), and section re-designs (Sports & Business). Created upwards of $7M in ad revenue opportunities through local events for BUSINESS and METRO sections; and structured sponsorship negotiations with all LA professional & college sports teams/arenas to create packages to drive circulation, advertising revenue & raise awareness for Sports.
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Lorey Zlotnick Skills

Digital Media Integrated Marketing New Media Television Creative Direction Advertising Entertainment Digital Marketing Online Advertising Broadcast Marketing Social Media Brand Management Marketing Strategy Brand Architecture Brand Development Strategy Social Media Marketing Public Relations Content Strategy Digital Strategy Sponsorship Creative Strategy Advertising Sales Publicity Branding Strategic Creative Development Interactive Marketing Positioning Brand Awareness Leadership Management Sports Marketing Start Ups Customer Acquisition Multi Channel Marketing Corporate Branding Brand Marketing D2c Marketing Creative Problem Solving Interactive Advertising Market Planning Media And Entertainment Consumer Packaged Goods Marketing Affiliate Marketing Sales Management Critical Thinking Operational Excellence Inspiring Teams Tenacious Work Ethic

Lorey Zlotnick Education Details

  • Eastern Michigan University
    Eastern Michigan University
    Merchandising/Design
  • Michigan State University
    Michigan State University
    Advertising/Pr (Pend)

Frequently Asked Questions about Lorey Zlotnick

What company does Lorey Zlotnick work for?

Lorey Zlotnick works for Zequity Marketing

What is Lorey Zlotnick's role at the current company?

Lorey Zlotnick's current role is Chief Marketing + Brand Officer | Global Launch + Communications Strategist | CHIEF Founding Member | Executive Mentor | Educational Advocate | Creative Champion | Curious Learner | Strategic Thought Partner.

What is Lorey Zlotnick's email address?

Lorey Zlotnick's email address is lo****@****usa.org

What is Lorey Zlotnick's direct phone number?

Lorey Zlotnick's direct phone number is +131084*****

What schools did Lorey Zlotnick attend?

Lorey Zlotnick attended Eastern Michigan University, Michigan State University.

What are some of Lorey Zlotnick's interests?

Lorey Zlotnick has interest in Poverty Alleviation, Children, Education.

What skills is Lorey Zlotnick known for?

Lorey Zlotnick has skills like Digital Media, Integrated Marketing, New Media, Television, Creative Direction, Advertising, Entertainment, Digital Marketing, Online Advertising, Broadcast, Marketing, Social Media.

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