• Direct strategy and creation of all print/digital collateral to internal and external audiences for 36 undergraduate and 31 graduate and doctoral programs in collaboration with internal stakeholders. • Social media strategy and content development for college channels with a focus on engagement metrics. • Seamlessly delivered the College’s 540 rebranded webpages (out of the University’s 7,000+ webpages) ahead of the project deadline as part of a University-wide rebranding initiative. Revamped content across all collateral to new brand narrative. Successfully led a team of 12 cross-functional stakeholders through strong interpersonal communication and collaboration. • Generate brand awareness to drive enrollment through digital campaigns, including social, email, and website landing pages and SEO. • Guide Enrollment & Marketing Committee and manage small- and large-scale events for enrollment efforts in collaboration with University Admissions.• Adapted marketing efforts from print to digital in response to COVID, including remote work and virtual team leadership. Increased website presence to include video assets to achieve student recruitment goals.

Financial services startup growing from $250M to $1.7B in annual assets under management and 24 employees.Directed creative strategy, production, and maintenance of marketing materials aligned with compliance regulations and in collaboration with cross-functional executive team. Determined systems and workflows. Hired and supervised junior designer and content writer. Drafted personalized communications from the company President to the advisor network.· Spearheaded across-the-business re-brand during period of intense growth, involving website launch, new email system, new collateral materials, social media enhancement, and video production.· Transitioned the paper-based archival system to a digital, Cloud-based system with workflow processes for improved access to information, increased client security/privacy, and more efficient workflows.· Planned annual 3-day conference, pre-conference, and awards dinner with 350+ attendees and $250K budget.· Earned inaugural Employee of the Year Award in 2013.

Developed and implemented marketing plans and campaigns for financial, municipal, and legal clients.· Designed collateral materials including annual reports, brand identities, ads, brochures, direct mail, newsletters, e-blasts, website content, sales sheets, press releases, presentations, and financial charts/graphs.Key projects:o Improved client productivity by 25% by implementing Salesforce CRM to increase lead generation.o Designed wildly successful campaign for the City of Naperville’s Friendly Streets initiative.o Consulted to Brookstone; wrote comprehensive product report and marketing plan. This project led to a full-time role as Director of Creative Services in 2010.

· Strategized, created, and managed visual solutions through graphic design for internal/external communications, event planning, online events calendar/message board, and the production of newsletters and annual reports. Participated in multiple committees. Created presentations for statewide audiences.· Implemented new design standards for external communications, resulting in improved readership and reduction of complaint calls.