Lori Beard Email & Phone Number

Atlanta, GA, US

Kennesaw, Georgia, US

• Lead a team responsible for elevating brand reputation, building awareness with the multichannel “Find Your Wings” brand campaign, and increasing enrollment.
• Supported 17% enrollment growth of new freshman and 12% graduate student growth from Fall 2022 - Fall 2023.
• Improved the brand campaign click-through-rate by 42%, reduced cost-per-click by 38%, and delivered 250k visitors to the landing page in the last year.
• Added over 18k prospects to the CRM from an undergraduate lead generation campaign in 2024, while reducing the cost-per-lead 50% from the prior year.
• Delivered 30% growth in graduate program enrollment since 2020 through targeted lead generation and conversion initiatives.
• Reduced graduate campaign average cost-per-lead by 35% and increased total number of leads by 29%.

Boca Raton, FL, US

• Led development and execution of marketing and media relations strategy across Southeast region, managing budgets up to $17M and 16-person team to drive profitable revenue generation for Atlanta-based center. Built.
• Consistently surpassed growth targets, setting vision for omni-channel marketing strategy, designing roadmap, and overseeing execution as member of Executive team
• Drove 40% new customer growth via local marketing efforts; developed content, creative, and growth strategy across paid, earned, social, and owned channels to boost brand reputation, loyalty, and profitability
• Increased customer referrals >400% with creation of 10K-member Loyalty Program; determined and oversaw KPIs, led event management, social media and website content creation, and outreach strategy
• Outperformed enterprise businesses by delivering 25% new customer growth in 6 months during period of decline via integrated advertising, digital and social media campaign
• Demonstrated best ROI on paid media across the enterprise

Boca Raton, FL, US

• Crafted marketing strategy and guided 16-person team in execution to drive revenue growth and customer loyalty while managing $8M budget. Steered business development efforts through competitive analysis.
• Produced enterprise’s #1 market, tripling Georgia’s market share at 45% lower cost per customer
• Delivered double-digit YoY new customer growth for 4 years by developing, executing, and optimizing integrated media strategy, targeted communications, events, and B2B outreach
• Built enterprise’s leading field sales team, producing 4x increase in physician referrals; hired, onboarded and trained team, defined sales territory, and oversaw physician targeting strategy
• Generated $3M/year in incremental revenue by launching new wellness solutions offering for large employers, leading to increased brand awareness, preference, and customer referrals
• Won “Best Place to Work” award (2012-2016) by building engaged, high-performing organization; supported internal corporate culture-building initiatives, communications, and leadership development

Boca Raton, FL, US

• Hired to lead marketing efforts for Grand Opening of newest hospital and overarching marketing, PR, community, and communications strategy across 5-state region. Grew new customer volume, established referral pipeline.
• Exceeded hospital’s 5-year growth targets in 18 months; built team responsible for developing and executing marketing and media plans, targeting and outreach strategies, and loyalty program
• Surpassed new customer growth goal by 60% in Y1, with 76% YOY increase in Y2; developed media plan (TV, radio, print, digital, web, OOH) and go-to-market campaign

• Delivered incremental sales through acquisition and retention of credit card customers. Conducted market research, translating insights into multichannel strategy for marketing programs, loyalty products, and offers..
• Delivered $800M in single-year incremental sales; developed data-driven projections, designed tests, and measured results to optimize marketing strategy and maximize financial ROI
• Secured 4M+ new credit customers annually and increased credit product sales from $14M to $22M+; led creation and execution of direct marketing programs and in-store promotions, developed and implemented new targeting.

Atlanta, Georgia, US

• Managed the partnership with American Express and developed the product and marketing strategy for the Membership Rewards program.
• Launched cross-sell initiatives and implemented integrated marketing promotions.
• Exceeded annual revenue plan by $75M, producing 40% year-over-year growth.

• Vice President, Cross-Sell Marketing and Customer Retention (2000 –2001)Senior Activation and Usage Manager, Customer Relationship Marketing (1998 – 2000)Product Manager, Marketing (1998)Assistant Product Manager.
• Developed and implemented customer acquisition, retention, and cross-sell marketing programs.
• Established new marketing channels and conducted market research to drive product strategy.
• Designed a customer segmentation strategy that resulted in a 10% increase in average purchase.

Diemen, Noord-Holland, NL

• Recruited over 400 employees to support the 1996 Centennial Olympic Games.
• Developed business leads, conducted sales calls, and recruited talent to meet clients’ staffing needs.

Atlanta, GA, US

• Designed and implemented cost-effective direct mail, print, broadcast, and telemarketing campaigns for not-for-profit clients including St. Jude Children’s Research Hospital, National Wildlife Federation and Save the.

Master Of Business Administration - Mba

Bs In Business, Marketing