How do you build brands customers love? I’ve spent my career answering that question. Whether working in financial services, healthcare, retail, or higher education, I've designed and executed measurable B2B and B2C marketing strategies that have elevated brand preference, customer engagement, and revenue generation for major brands.As Executive Director of Marketing for Kennesaw State University, I lead the enterprise marketing team that has delivered over 30% graduate program enrollment growth since 2020 with increasingly efficient marketing performance and ROI improvement. I oversaw an extensive website redesign and my team delivered over 60k prospective student leads to the CRM in the past two years through targeted marketing and SEO strategy. I am currently focused on a major brand repositioning and strategy to elevate our reputation as an institution of national prominence.As Vice President of Marketing for Cancer Treatment Centers of America, I launched the enterprise’s Atlanta-based center, exceeding 5-year growth projections in just 18 months and producing the #1 market across the company. From developing loyalty programs that quadrupled referrals, to designing regional marketing campaigns that spurred a 40% increase in customer growth, my understanding of what makes customers love a brand or leave it is guided by two things: a genuine commitment to the customer and data-driven decision-making. Though I’m determined when it comes to achieving my goals, I’m equally as dedicated to creating a collaborative culture that encourages high performance, ethical practice, and a passion for serving both internal and external customers. I drive accelerated business growth through advanced marketing solutions and a positive leadership style that fosters innovation and engagement.