Lori Cohen Email and Phone Number
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As a senior marketing executive, I transform ambitious ideas into strategic initiatives that achieve sustainable growth and measurable impact. My expertise encompasses crafting compelling brand narratives, leveraging innovative, data-driven strategies, and building meaningful connections that inspire long-term engagement.With a background in digital transformation and integrated brand strategy, I excel at developing campaigns that not only reach diverse audiences but also drive action. My approach blends storytelling with strategic insights to enhance brand loyalty, elevate engagement, and deliver meaningful outcomes.I thrive at the intersection of mission-driven work and innovation, leading cross-sector initiatives that empower teams, amplify impact, and create lasting value.Core Competencies: Strategic Planning/Brand Building/Content Creation/Market Segmentation/Digital Marketing/Organic & Paid Social/Data Analytics/ Customer & Donor Acquisition and Retention/Relationship Building/ Fundraising and Board Support/Public Relations/Coaching & Mentoring/Competitive Research/Traditional Advertising/Event Support
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Director National Marketing And CommunicationsFriends Of The Israel Defense Forces (Fidf)New York, Ny, Us -
Sr. Director Marketing And National GrowthFriends Of The Israel Defense Forces (Fidf) Aug 2022 - PresentNew York, United StatesAt the helm of national marketing campaigns and growth initiatives, I provide transformative leadership that drives audience engagement, digital innovation, and measurable growth. I develop and implement forward-thinking strategies that enhance visibility, accelerate audience acquisition, and fuel expansion across digital channels. By spearheading integrated campaigns, I bring vision, strategic direction, and a distinctive market presence. I excel at leading high-performing teams, fostering collaboration, and empowering them to deliver impactful results that build long-term loyalty and position the organization as an industry leader.
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Marketing DirectorAlchemy Worx Aug 2021 - Jul 2022New York, United StatesLed and executed comprehensive marketing strategies for the organization, including brand development, end-to-end email marketing campaigns, and data-driven analysis. Spearheaded content creation initiatives, including webinars and white papers, driving engagement and thought leadership within the digital marketing sector. Collaborated closely with industry leaders to enhance visibility and credibility in competitive markets. Leveraged data insights to refine marketing approaches and achieve key business outcomes. -
Director Of Marketing & CommunicationsCaringkind, The Heart Of Alzheimer'S Caregiving Oct 2019 - Aug 2020New York CityPositioned the organization as the leader in Alzheimer's caregiving by developing compelling content across communications platforms aimed at donors, caregivers, and community partners. Partnered closely with senior staff across departments to establish consistent, impactful messaging across all channels and programs. Digital marketing efforts resulted in record new gifts, boosted event attendance, and significantly enhanced audience engagement. -
Senior Brand ManagerNewyork-Presbyterian Hospital Sep 2015 - Sep 2019New York CityInitiated rebranding of The Allen Hospital to align with target audience needs. Partnered with department heads to create branded materials supporting key service lines, highlighting competitive advantages and medical differentiators. Achieved above-target conversion rates by emphasizing key benefits and unique offerings. -
Vp, Marketing & CommunicationsAmerican Friends Of The Hebrew University Oct 2010 - Oct 2015New York CityI spearheaded a dynamic brand vision for the organization while leading strategic planning, and execution of print, broadcast, and digital campaigns to support the organization’s annual fundraising goals. Collaborated closely with development staff across the country, providing essential marketing assets to drive success. As a key member of the Senior Management Team, coached, trained, and mentored a high-performing marketing team. Consistently exceeded revenue goals year-over-year, positioning the brand as a leader in a highly competitive space. Drove cross-channel marketing efforts to elevate visibility and engagement, contributing to sustained organizational growth.
Lori Cohen Skills
Lori Cohen Education Details
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Frequently Asked Questions about Lori Cohen
What company does Lori Cohen work for?
Lori Cohen works for Friends Of The Israel Defense Forces (Fidf)
What is Lori Cohen's role at the current company?
Lori Cohen's current role is Director National Marketing and Communications.
What is Lori Cohen's email address?
Lori Cohen's email address is lc****@****nyc.org
What schools did Lori Cohen attend?
Lori Cohen attended Adelphi University.
What are some of Lori Cohen's interests?
Lori Cohen has interest in Family, New Clients, Maintaining Balance In All Life Aspects, Branding And Positioning, Creating Marketing Plans, Self Empowerment.
What skills is Lori Cohen known for?
Lori Cohen has skills like Marketing, Photoshop, Public Relations, Social Media, Facebook, Marketing Strategy, Social Media Marketing, Marketing Communications, Business Development, Powerpoint, Advertising, Direct Marketing.
Who are Lori Cohen's colleagues?
Lori Cohen's colleagues are Luis Valentine, Elana Gimbel, Ana Dreiding, Molly Abigail Heller, Ofer Mazuz, Michal Neeman, Orna Sheena.
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Lori Cohen
Greater Boston1chpw.org2 +120665XXXXX
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Lori Cohen
Greater Boston6gmail.com, catalyststrategies.net, enterprisedb.com, kaminario.com, chiefoutsiders.com, mstservices.com6 +161792XXXXX
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