The Style Strategist offers its clients hands-on consulting in merchandising, product development, assortment planning and competitive positioning. Areas of focus include: ASSORTMENT OPTIMIZATION• COMPETITIVE EVALUATION AND POSITIONING • DATA ANALYSIS• SALES• RETURNS• PRODUCT DEVELOPMENT PROCESS:• CREATION• EVALUATION• IMPLEMENTATION• MANUFACTURING ANALYSIS

• Responsible for leading the financial planning, assortment management and high level merchandising strategy of bridal and flower girl division• Develop seasonal category strategies and partner with planning, design, product development, supply chain, marketing and store operations for optimal execution. • Work to establish David’s Bridal as a fashion authority by incorporating trends and emerging product categories into assortment• Instituted assortment planning process that analyzed price point, fashion positioning and product life cycle leading to a better anticipation of future product voids and more targeted product development.• Successfully developed and launched 4 licensed Designer collaborations – Melissa Sweet, Truly Zac Posen, Wonder by Jenny Packham and Cheers by Cynthia Rowley through strong understanding of competitive white space and Designer’s own aesthetic• Collaborated directly with marketing and digital team on brand updates, seasonal catalogs and ongoing web content.• Responsible for leading Bridal Buying team, focused on mentorship and career development

• Responsible for merchandising, product development and financial planning of Designer Bridal Collections and lingerie• Instituted brand delineation profiles to help identify opportunities and eliminate duplication and redundancy• Overhauled assortment planning process to ensure broader coverage by price point and silhouette.

• Responsible for building Men’s, Women’s and Kids apparel assortments for North American Timberland Specialty Retail, Outlet and Ecommerce stores • Delivered consistent retail and online growth year-over-year in sales, margin and turn – managed OTB and key item plans • Worked closely with all cross functional partners including design, digital creative, and marketing to execute a focused and powerful brand identity• Led product development process from design trend direction to prototype development to vendor negotiations• Regularly conducted competitive review for benchmarking, customer buying preferences and emerging trends•Effectively communicated assortment focus to Planning, Marketing, Allocation, Visual Merchandise and Ecommerce teams ensuring appropriate alignment for product presentation and distribution•Regularly communicated with District Managers and Field Associates for customer feedback to incorporate into future assortments• Managed and develop Associate Buyer through strong leadership and training leading to successful promotion

•Led the consumer-facing merchandising of Timberland.com, driving increases in average order value, conversion and total site revenue• Successfully led merchandising aspects of site replatforming and redesign and launch of Design Your Own Boot personalization program• Delivered monthly merchandising plans to the Creative Director, detailing the strategy and creative needs of the monthly site refresh as well as supporting email campaigns and online advertising campaigns• Collaborated with planners and buyers on promotional opportunities to successfully drive increased UPT and AOV • Created and drive ongoing merchandising collections and site features such as site navigation and cross-sells• Conducted regular analysis of product and collection productivity to identify trends and opportunities, as well as tracking key performance indicators and adjusting merchandising accordingly• Regularly reviewed the competitive landscape for merchandising features and trends as they relate to ecommerce best practices• Managed and developed Copy Writer and Back-end Merchandiser through strong leadership and training

• Lead Merchandiser for the Women’s Fashion line – responsible for the development, production and delivery of product lines including Misses & Juniors Denim and Non Denim bottoms, and Misses & Plus Casualwear• Developed consumer centric assortment strategies with the appropriate level of innovation, commercial viability, internal / external profitability and account differentiation• Drove the product and pricing for Women’s Fashion line achieving the annual operating and financial plan, achieving revenues and earnings targets • Developed product strategies that positioned LSS Women’s Fashion as a top tier brand within the mass channel, through sourcing and development of leading styles, fabrics, and fits• Conducted consumer research via market shopping, marketplace research, consumer focus groups, fit tests and trade publications which informed line development and pricing strategies• Led sell-in of Women’s Fashion Denim line at Target, Walmart, and Kmart headquarters at seasonal milestone meetings with the corporate buyers• Partnered with Production in the development of garments and ensured desired execution and delivery timelines were met• Participated in all garment fittings and reviewed product details ensuring product execution met the design aesthetic and fit the commercially acceptable quality standards• Managed and developed Assistant Merchandiser and Data Analyst