Lori Devoti Email & Phone Number

Madison, Wisconsin, United States

Create and edit content for internal communications including general employee newsletter, leadership newsletter, and intranet. Support brand and DEI&B messaging internally. Take lead on employee wellness internal communications efforts. Manage intranet built on Salesforce platform. Track intranet and communications analytics and create plans to meet KPIs. Key member of intranet platform search project team and owner of implementation plan. Serve on DEI&B Change Team, United Way Workgroup, and Wellness committee.

Madison, Wisconsin Area

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - -Responsible for all marketing efforts including advertisements and tradeshows, employee recruitment, client outreach, partnership development, and community benefit coordination. -Maintain annual marketing plan and budget. -Place and design advertisements to maintain the Visiting Angels Madison brand and increase market share.-Manage PPC campaigns (Google, Microsoft, and Facebook) for recruitment, brand awareness and customer acquisition. -Manage social media using Hootesuite, Rallio, and Canva. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 - -Responsible for all internal and external audience communications.-Write, design, and distribute a quarterly newsletter for internal and external customers with targeted content for each population. -Optimize website content for SEO and targeted PPC campaigns. 𝐂𝐨𝐧𝐭𝐢𝐧𝐨𝐮𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 - -Create, implement, and manage employee rewards program including the creation of a website for a centralized source of information. -Develop and write policies and procedures for internal use and for submission to various client partners.-Evaluate current processes, set aims, and establish measures to implement changes including research and assessment of software to improve profitability and worker satisfaction outcomes.-Lead project to identify and implement new Home Health Care management software.

Content creation including promotional emails, press releases, social media posts, newsletters, blog posts, ads, book blurbs, and novels. Marketing including social media marketing, newsletter creation and management, and CPC advertising placement and ROI analysis. Website design and maintenance using WordPress, HTML, and CSS.Editing, ebook design, and book formatting. Teach classes through the UW–Madison Continuing Studies, Savvy Authors, and other venues. Develop own curriculum for these courses. USA Today Best-selling author and winner of Romantic Times Reviewer’s Choice Award.

Butte, Montana

Managed a staff of 20 salespeople, sales support staff, and graphic artists. Also worked on annual budget, marketing/advertising plans for small business advertisers, and print coordination for commercial print clients.

Helena, Montana

Consulted with small business owners, organized promotions, and supervised outside retail sales staff. Consistently recognized as top performing salesperson. Winner of Daily Best Advertising Series, Montana Newspaper Association Better Newspaper Contest.

Sold advertising and helped design advertising campaigns/ads for small business owners. Created, designed, and managed monthly real estate tabloid for Home Builders Association including layout, design, and article selection.