Lori Glavin Email & Phone Number

Delmar, Ny, Us

United States

Drive the digital marketing strategy, collaborating with internal stakeholders, as well as take ownership of all outbound marketing programs, contributing to overall marketing strategy. Lead timely development and distribution of promotional email marketing campaigns. Support online social presence; support strategy; lead execution on social media platforms. Ensure company's website content is current and compelling; assist with development of electronic and print collateral to support marketing efforts. Work in conjunction with events manager to drive digital promotional activities for global events.

Rensselaer, Ny

Held direct responsibility for the management of all social media content and digital calendars and managed internal video and editing logistics. Collaborated with stakeholders to establish and manage communications plans. Created storyboards and wrote creative content for stories and announcements on RON. Spearheaded the creation and distribution of RON IPOS newsletter. Managed SharePoint and RON administration and metrics. Provided integral support in the coordination on citizenship programs and provided staff photography services.

Schenectady New York

Ensured marketing strategy for consolidated business was consistently promoted across numerous channels. Managed large consolidated business marketing budget and managed a team of marketing professionals. Spearheaded cross-functional marketing team to develop and promote company’s brand, manage company website, and regularly monitor website analytics. Directed all social media outreach efforts, policies, and analytics. Played key role in the creation of all BOD, sales, customer, and product presentations. Identified areas of improvement and created and developed responsive marketing campaigns. Built and fostered positive relationships with key clients. Produced sales and marketing consolidated reports and formulated new business marketing content. Designed and implemented innovative new sales tools. Managed all tradeshow logistics. Work directly with the media as a PR consultant.

Albany, New York Area

Managed all print and digital creative services for the consolidated business. Developed and implemented consistent marketing communications strategy that reflected company’s strategic vision. Spearheaded customer market research initiative. Identified ongoing industry trends and conducted comprehensive analysis. Managed company SharePoint site, company publication, and sales and marketing publication. Wrote and distributed company press releases. Constructedcompany style and brand guidelines to effectively communicate company’s core values. Work directly with the media as a PR consultant.

Bachelor'S Of Fine Arts In Graphic Design, Graphic Design

Associate'S Degree, Business Administration And Management, General

Paralegal, Legal Professions And Studies