Lori Goldapske Email and Phone Number

As a Long-Form Specialist (half-hour paid programming), I work with 10-15 national long form agencies on a weekly basis to sell and maximize revenue for up to 125 avails per week on two TV stations. This includes setting quarterly rates, managing taped programs, and working closely with the program manager and traffic director to ensure all long-form buys are ready to air. During the past year I have grown my account list of agency contacts, which has resulted in increased revenue year-to-date.As an Account Executive, I work with regional agencies and local direct clients to create marketing campaigns incorporating TV commercials, billboards, sponsorships, Green Bay Packer and Sunday Night Football, Olympics, NBC Sports Programming, Sports Showdown, as well as a complete portfolio of digital products on NBC26.com.Proficient in Nielsen, Wide Orbit Traffic and Wide Orbit Sales (proposals/ratings).

• As a Senior Marketing Consultant, I helped develop marketing campaigns for local direct clients and regional agencies using a combination of on-air commercials, giveaways, Internet streaming, station website, social media, and on-location broadcasts• Excellent prospecting skills which resulted in new local direct business to build my client base up to 65 clients• Excellent communications skills with agencies, business owners and marketing directors. Developed proposals and ideas to help grow their sales. Fast turnaround on all client requests. • Proficient in Tapscan, Maximizer and Scarborough

• As a representative for five radio stations in our cluster, I created successful multi-platform campaigns for local and regional businesses via commercials, on-air sponsorships and giveaways, websites, Internet streaming and on-location broadcasts• Long-time experience working with local and regional advertising agencies. I proactively increased our cluster’s share of the buy with creative and effective promotions and incentives• Over seven years, saw an average increase of local direct sales of 10%• Direct contact for political and issue advertising for the last 25 years--rate and avail requests, lowest unit rate reports, FCC Public File requirements, production and sales• Built and maintained a client base of over 40 businesses. Grew personal sales by prospecting through cold calling and face to face meetings to add to a client base of 40+.• Developed strong customer relations with multiple business owners. Fast turnaround response to clients needs and requests, willing to help with any questions or concerns and problem solving.

• Simultaneously managed the business operations of up to four separate broadcast companies, including LMA’s. Supervise and hire administrative personnel for multiple offices, as well has human resource issues for all employees.• Worked closely with General Managers on developing annual budgets • Responsible for accounts receivable and accounts payable for multiple companies, and have extensive knowledge of traffic, invoicing and co-op.• Prepared month-end recaps, reviewed P/L reports and tracked variances to budget• Oversaw collections and worked with sales and clients to resolve payment issues.• Process 1099’s, Sales and Use Tax, ASCAP/BMI reports, trade agreements and capitalized asset files• Created a tracking system for NTR expenses and sales• Instrumental in creating and managing a “Shopping Show” software program to handle orders, listener purchases, reports, certificates, mailings and inventory