Lori Guthrie

Lori Guthrie Email and Phone Number

Corporate Marketing & Branding Development Professional
Lori Guthrie's Location
Spartanburg, South Carolina, United States, United States
Lori Guthrie's Contact Details

Lori Guthrie personal email

n/a

Lori Guthrie phone numbers

About Lori Guthrie

I am a Corporate Marketing & Branding Development Professional with over 18 years of experience in local, regional, and national hospitality and non-profit industries. I am seeking a position with a company needing to use my talent for implementing effective marketing plans, establishing brand recognition, and organizing administrative workflow. Over the years, I have developed a reputation for my ability to infuse campaigns with nuanced media that attract customers, create forward-facing communications that naturally build camaraderie with new consumers, and construct efficient departmental operations that encourage creativity and result in innovative products and increased overall profits.

Lori Guthrie's Current Company Details

Corporate Marketing & Branding Development Professional
Lori Guthrie Work Experience Details
  • Pizza Inn
    Marketing Manager
    Pizza Inn Oct 2013 - Jun 2016
    Spartanburg, Sc
    *Recruited by AHQ CEO to manage and develop marketing for 4 Pizza Inn franchise locations in Spartanburg, Duncan, & Greer, SC.•Responsible for the full-range of marketing in all 4 restaurants including promotional events, print merchandising, email/text campaigns, coupons, and signage.•Provided ongoing strategies to maintain our stores’ ranks in the top 20 Pizza Inn retail locations out of the more than 250 domestic and international locations.•Implemented all corporate… Show more *Recruited by AHQ CEO to manage and develop marketing for 4 Pizza Inn franchise locations in Spartanburg, Duncan, & Greer, SC.•Responsible for the full-range of marketing in all 4 restaurants including promotional events, print merchandising, email/text campaigns, coupons, and signage.•Provided ongoing strategies to maintain our stores’ ranks in the top 20 Pizza Inn retail locations out of the more than 250 domestic and international locations.•Implemented all corporate promotions at the local level.•Vetted and developed relationships with advertising vendors including ValPack and Money Mailer to reach over 10,000 local residents.•Researched demographics and worked with the CEO to develop a strategic marketing plan to hone in on our target market, particularly as it relates to the company mission and local customer base.•Dramatically expanded our catering business through direct visits and warm-calling to local business such as the Upward Sports Corporate offices and complex.•Regularly communicated with the Corporate VP of Marketing at Pizza Inn Headquarters in Dallas, TX for merchandising, advertising, campaign branding and content approval.•Responsible for booking and overseeing bi-weekly fundraisers (2 each week/per store) in which there was a 6-month waiting list for local organizations to participate and receive funding.•Managed social media (Facebook), a “text club” (~500/week), and weekly email campaign with over 5000 corporate and individual recipients.•Responsible for ordering all promotional merchandising through internal corporate catalog, 4 – 5 times a year, with a budget of ~$3,000/campaign, for items including window signage, table toppers, posters, etc. •Initiated and developed community involvement such as opportunities for Pizza Inn to sponsor local schools, athletic teams, community festivals, non-profits, and churches, including all 7 Spartanburg County School Districts. Show less
  • The National Beta Club
    Director Of Communications
    The National Beta Club Jun 1995 - Jun 2013
    •Responsible for overall communications and distribution of information to over 15,000 club advisors via online newsletters, e-blasts, direct correspondence, etc. •Coordinated content of proprietary, user-login websites for student members and advisors. •Created real-time social media and video streaming capabilities for Annual National Conventions. •Responsible for Beta’s social media presence featuring great things our students and chapters were doing academically and in their… Show more •Responsible for overall communications and distribution of information to over 15,000 club advisors via online newsletters, e-blasts, direct correspondence, etc. •Coordinated content of proprietary, user-login websites for student members and advisors. •Created real-time social media and video streaming capabilities for Annual National Conventions. •Responsible for Beta’s social media presence featuring great things our students and chapters were doing academically and in their communities. •Assisted with all areas of advertising and marketing campaigns including print media, visual layouts, brand consistency, and project timelines.•Wrote and edited media releases, advertorials, etc.•Supported the Convention Department in the organization of the annual national convention and various state conventions attended by 1000s of young people/event.Publications Editor (1999 – 2008)•Responsible for the compilation, graphic lay-out, and overall publication of student magazine for all 5th- 12th grade members; a bi-monthly circulation of over 450,000.•Scouted and worked with our printing vendor out of Louisville KY in order to create a drop-ship system that easily distributed our publications across the continental US and Puerto Rico.•Reviewed and selected a wide array of content submitted from chapters and student works.Growth & Development Coordinator (1995 – 1999)•Responsible for outreach and customer service to prospective administrators and teachers interesting in chartering a chapter of the National Beta Club at their school.•Represented Beta as an exhibitor to speak face-to-face with educators and administrators about Beta at conferences such as national PTA, School Board, and NEA (National Education Association) conferences across the US including NY, Washington DC, and Minneapolis, MN.•Managed the demands of a record year of new club growth, of 426 new clubs, more than double our typical average years’ growth. Show less

Lori Guthrie Skills

Community Outreach Event Planning Facebook Fundraising Public Speaking Non Profits Social Media Public Relations Blogging Nonprofits Marketing Media Relations Press Releases Community Development Copywriting Event Management Social Networking Volunteer Management Marketing Strategy Social Media Marketing Email Marketing Microsoft Office Microsoft Excel Microsoft Word Quarkxpress Microsoft Powerpoint Microsoft Outlook Adobe Photoshop Microsoft Publisher Constant Contact Customer Relationship Management Hootsuite Vendor Management Vendor Contracts Budget Management Corporate Communications Newsletters Email Newsletter Design Sales Support Tools Event Marketing Strategy Editing Copy Editing Office Administration Administrative Assistance Project Bidding Request For Quotation Product Development Product Marketing Live Video Streaming Project Coordination

Lori Guthrie Education Details

Frequently Asked Questions about Lori Guthrie

What is Lori Guthrie's role at the current company?

Lori Guthrie's current role is Corporate Marketing & Branding Development Professional.

What is Lori Guthrie's email address?

Lori Guthrie's email address is lo****@****inn.com

What is Lori Guthrie's direct phone number?

Lori Guthrie's direct phone number is +186458*****

What schools did Lori Guthrie attend?

Lori Guthrie attended Gardner-Webb University.

What skills is Lori Guthrie known for?

Lori Guthrie has skills like Community Outreach, Event Planning, Facebook, Fundraising, Public Speaking, Non Profits, Social Media, Public Relations, Blogging, Nonprofits, Marketing, Media Relations.

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