Lori Harrison Email and Phone Number

social media, messaging, media

Messaging, social media, media, press releases, internal communications

Developed and edited fully-integrated marketing and sales copy for company’s consumer website, email campaigns, newsletters and internal communicationsCopy included presenting products accurately and concisely in an appealing manner stressing features and benefitsWorked with representatives from other departments in research activities

Designed and managed monthly newsletter, the leading publication for the association. Duties included researching, writing and editing articles, creating editorial calendar, and maintaining advertiser database Increased pages of newsletter content 100 percent in six monthsDeveloped an advertising plan to incorporate into newsletter for increased revenue. Within a year, the newsletter included 25 percent ad pages and incurred more than $15,000 per month in ad revenue Designed, wrote and edited communications pieces for use on web, social media and traditional mailManaged and supervised website content and updatesManaged special projects including writing Annual Meeting scripts, reference materials and other pieces as neededDeveloped and managed social media and social marketing programs on Facebook, Twitter and LinkedIn

Developed and implemented a media strategy to position American Bus Association as the leading trade association for the group travel industry for legislative, consumer and industry audiences that included increased, positive industry messaging and enhanced media outreach ABA increased its visibility on Capitol Hill with members and staff on issues of security funding, ADA grants, fairness in public/private competition and other industry issues. The result increased federal resources for the industry.ABA enhanced outreach and reputation with trade and national press which resulted in increased media focus.ABA's membership increased, despite downturn within larger industry.Identified opportunities in the media and within the membership to maximize ABA brand extension of products and services including ABA's Top 100 Events, ABA Bus Marketplace and Annual Best and Rest Media attention and focus increased for ABA's Top 100 Events, an annual listing of 100 events for group travelers.Media attention and delegate attendance increased for ABA Bus Marketplace, the leading industry business appointment show for buyers and sellers of travel.Membership interest grew for ABA's Best and Rest, an annual ranking of the best cities, restaurants and lodging facilities for large groups. Supervised ABA blog, website content and managed website team in redesignDeveloped and produced 80th anniversary 10-minute commemorative video Designed ads, brochures, and other member communication piecesManaged weekly newsletter communications to 3200-member organizationSpecial project: Assisted in producing a national television commercial on behalf of industry

Created and implemented a media strategy to position Beer Institute as the dominant trade association for the brewing industry. Strategy resulted in:Increased, balanced media attention in trade and national press. Media inquiries/placements on tax, advertising and drunk driving issues increased nearly 50% from 2000.Greater visibility within and outside industry. Beer Institute became a 'leading voice' in Washington and across the nation on issues affecting the brewing industry.Stronger media contacts. Within media, Beer Institute built a reputation as a credible source for information Developed and implemented internal communication program for members to coordinate industry messages. Strategy resulted in:Increased membership. Beer Institute experienced a record increase of new members and increased memberships.Improved unity on industry issues. As a unifying force in the industry, Beer Institute secured a 'seat at table' on public policy issues affecting the industry.Managed communications strategy and served as the principal contact for communications staff in member companiesCoordinated agency searches and managed agency relationsCoordinated special events including press conferences, meetings, and receptionsDesigned and wrote quarterly newsletter Supervised website content and development

Worked with industry trade and general press as part of overall communications goal in enhancing AIA's role in the media. Strategy resulted in:Increased media attention in stories presenting AIA as a leader in helping pass landmark financial services legislationImproved AIA's positioning on Capitol Hill as necessary 'player' in developing financial services legislationCoordinated national and state press activities with regional officesServed as communications liaison for AIA at National Insurance Commissioners quarterly meetingsDesigned issue ads, publications, issue pieces, etc.Coordinated special events including monthly press breakfasts, briefings, and press conferencesDesigned monthly newsletter, as well as quarterly PAC materialsProvided editorial support for press releases, talking points, statements, etc.