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Lori Hirsch Email & Phone Number
Education Director
at
The Pairist
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Education Director
Location
Los Angeles Metropolitan Area, United States
Who is Lori Hirsch? Overview
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Quick answer
Lori Hirsch is listed as Education Director at The Pairist, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Lori Hirsch.
Lori Hirsch previously worked as Chief Operating Officer at Blue Sage Thc ~ Topical Healing Cream and Account Executive at Hiii Magazine. Lori Hirsch holds Bachelor Of Arts - Ba, Communication And Media Studies from Ramapo College Of New Jersey.
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The Pairist
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Profile bio
About Lori Hirsch
Lori Hirsch is a seasoned cannabis educator with a strong emphasis on health and wellness. Most recently, she served as the Head of Education for Papa & Barkley, California’s leading cannabis wellness company. With over 30 years of experience in the television industry, Lori made a remarkable transition to the cannabis sector in early 2018.Her impact within the cannabis industry is multifaceted, spanning from producing educational videos for diverse audiences to spearheading training programs and curriculum development for sales teams and retail partners.Lori’s journey has been marked by remarkable achievements. Starting from budtending at Medmen, she swiftly rose to prominence as the National Brand Educator for Papa & Barkley, where she conducted over 350 demonstrations and educational sessions, engaging with more than 6,000 attendees nationwide.Adding to her professional endeavors, Lori has played a pivotal role in fostering partnerships and supporting local communities through product donations and activations for the past six years. Her dedication to the industry was recognized with her involvement in the Clio Award-winning video for Papa & Barkley in 2020.Currently enrolled in the Ganjier program, Lori is actively working towards becoming a certified cannabis sommelier. She is a regular fixture at industry events, trade shows, and conferences, where she showcases her expertise and thought leadership in the cannabis community.Lori's commitment extends beyond her professional engagements. She is a founding member of Club Swami and is involved with several organizations including Elevated Women Network, Masterminds Innercircle, UCLA Cannaclub, Farmacy Senior Shuttles, and NORML.Driven by her passion for the plant, Lori is now spearheading her own cannabis education consulting company. Through tailored educational programs and curriculums, she emphasizes the importance of brand differentiators and core values.Lori's profound influence in cannabis health and wellness is undeniable, serving as an inspiration to many and a source of valuable knowledge for years to come.
Current workplace
Lori Hirsch's current company
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8 roles
Lori Hirsch work experience
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Chief Operating Officer
Blue Sage Thc ~ Topical Healing Cream
Overseeing Day to Day Operations, Developing Strategies, Ensuring Compliance, Preparing Reports, Building Relationships, Driving Growth & Representing the Company
Account Executive
Selling Advertising Space for high-end cannabis lifestyle magazine, Meeting Sales Goals, Developing New Leads, Managing Client Relationships & Ensuring Client Specifications
Critic & Judge
Budist is the leading social review app for cannabis products and brands, helping consumers find the best products for their needs by connecting them with trusted experts who share their taste preferences. Responsible for Writing Reviews, Educating & Judging
Head Of Education And Inside Sales Manager
Effectively grew brand presence and sales through strategic education and demonstration initiatives. Role included creating impactful educational content and curriculum, managing brand ambassador programs, and driving inside sales growth. Spearheaded the Inside Sales Department dedicated to new account acquisition and built Salesforce automation tools for lead generation, contributing to a $1.3M+ increase in incremental revenue gaining 180+ new accounts. Attained Guest Lecturer status at UCLA CannaclubCon, highlighting expertise and industry authority, in addition to speaking engagements at Elevated Women Network, Mastermind Inner Circle, Senior Shuttle Tours, NORML, Club Swami and many other personal speaking engagements. Developed and administered a comprehensive National education strategy for cannabis wellness products, encompassing internal team training, marketing communication alignment, and consumer education programs. Oversaw and managed the third-party Brand Ambassador Program, enhancing brand representation and outreach (2022-2023). Pursuing Ganjier program certification, demonstrating commitment to continuous professional development in the cannabissector.
Aug 2022 - Mar 2024
Senior Brand Educator
Maintained and developed strong, ongoing relationships with customers, patients, brands, and distributors, underpinned by a deep understanding of product intricacies and consumer requirements. Provided tailored recommendations for cannabis products based on a comprehensive grasp of cannabinoids, terpenes, genetics, dosing, and delivery methods. Recognized with a Clio Award for exceptional educational content creation in cannabis brand marketing and served as the lead social media representative for the CBD Hemp Product Line.
Jan 2020 - Aug 2022
Brand Ambassador
Responsibilities include the promotion and education of cannabis products, fostering strong relationships with customers, patients, and industry professionals. This role demands an in-depth knowledge of cannabis-related substances and a talent for tailoring product recommendations to individual needs. Promoted and educated on cannabis products, enhancing brand visibility and knowledge through interaction with over 6,000+ individuals in 350+ demos across California and nationwide.
Sep 2018 - Jan 2020
Sales Staff
Delivered exceptional customer service and expertise in cannabis products, driving sales and fostering patient and customer engagement. Developed and sustained strong relationships, contributing to the establishment of a loyal clientele. Applied expert knowledge of cannabis products to offer personalized recommendations, enhancing the customer experience. Performed sales, and service functions for targeted promotional items.
Mar 2018 - Sep 2018
3 education records
Lori Hirsch education
Bachelor Of Arts - Ba, Communication And Media Studies
Education record
Associate Of Arts - Aa, Marketing/Management, Merchandising
Tobi-Coburn, School For Fashion Business
FAQ
Frequently asked questions about Lori Hirsch
Quick answers generated from the profile data available on this page.
What company does Lori Hirsch work for?
Lori Hirsch works for The Pairist.
What is Lori Hirsch's role at The Pairist?
Lori Hirsch is listed as Education Director at The Pairist.
Where is Lori Hirsch based?
Lori Hirsch is based in Los Angeles Metropolitan Area, United States while working with The Pairist.
What companies has Lori Hirsch worked for?
Lori Hirsch has worked for The Pairist, Blue Sage Thc ~ Topical Healing Cream, Hiii Magazine, Budist, and Papa & Barkley.
How can I contact Lori Hirsch?
You can use AeroLeads to view verified contact signals for Lori Hirsch at The Pairist, including work email, phone, and LinkedIn data when available.
What schools did Lori Hirsch attend?
Lori Hirsch holds Bachelor Of Arts - Ba, Communication And Media Studies from Ramapo College Of New Jersey.
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