Lori Jacobus

Lori Jacobus Email and Phone Number

President and Global CMO, Athena Cosmetics and RevitaLash @ RevitaLash Cosmetics
Los Angeles, CA, US
Lori Jacobus's Location
Los Angeles Metropolitan Area, United States, United States
About Lori Jacobus

Forward-thinking marketing strategist and revenue architect with a time-tested record of developing and rapidly executing on a brand vision and propelling growth to the next level with a keen business acumen that ensures both top and bottom line wins. Expert at building and launching best-selling brands, driving expansion into new markets and channels, building and rallying best-in-class teams, and accelerating attainment of robust goals. I offer a unique and broad breadth of skills in business, marketing, education, product development, advertising, media, digital and E-commerce, and public relations, honed though a solid career path of results-driven leadership in both corporate and agency environments. Signature Competencies & Strengths:Team Building & Leadership │ Cost Management | Distributor Development & Education │ Sales Channel Management | Brand Development & Launch │ Product Development and Positioning | Marketing Program Development│ Advertising (TV, Print, Digital, Outdoor) | Public Relations │ Social Media │ E-Commerce │ Digital Marketing │ In-house Agency Development | External Agency Management │ International Market Expansion │ Influencer Marketing |Brand Accomplishments:Strivectin launch, resulting in brand acquisition YesTo launchInCoCo launchRevitaLash Advanced Sensitive launchRevitaLash Advanced Pro launch RevitaLash Hair re-launchMurad HydroDynamic launchMurad Active Radiance Serum launchMurad Sleep Reform launchTeenage Mutant Ninja Turtles launchPower Rangers launch

Lori Jacobus's Current Company Details
RevitaLash Cosmetics

Revitalash Cosmetics

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President and Global CMO, Athena Cosmetics and RevitaLash
Los Angeles, CA, US
Website:
revitalash.com
Employees:
47
Lori Jacobus Work Experience Details
  • Revitalash Cosmetics
    President And Global Cmo, Athena Cosmetics And Revitalash
    Revitalash Cosmetics
    Los Angeles, Ca, Us
  • Revitalash Cosmetics
    President & Global Cmo, Athena Cosmetics/Revitalash
    Revitalash Cosmetics Jan 2019 - Present
    Ventura, California, Us
    Skincare, Beauty, Cosmetics
  • Revitalash Cosmetics
    Global Chief Marketing Officer
    Revitalash Cosmetics Jun 2017 - Present
    Ventura, California, Us
  • Dermatech Research | Stemology Skincare
    Chief Marketing Officer
    Dermatech Research | Stemology Skincare 2013 - Jun 2017
    Creating and maintaining global brand architecture and overseeing the marketing and sales teams including creative, advertising, public relations, social networking, brand management, direct sales and external sales.
  • Fashion Institute Of Design & Merchandising
    Speaker
    Fashion Institute Of Design & Merchandising 2010 - Dec 2016
    Los Angeles, Ca, Us
    Career MappingMentoringLife Coach
  • Murad Skincare
    Global Chief Marketing Officer
    Murad Skincare Mar 2008 - Nov 2012
    El Segundo, California, Us
  • Mga Entertainment
    Senior Vice President - Marketing Services
    Mga Entertainment Dec 2007 - Mar 2008
    Chatsworth, Ca, Us
    Manage and oversee Media, Advertising and Research across all major brands for the 3rd largest toy company in the worldSet and manage multi-million dollar marketing budgetOversee staff of 10, including Directors and V.P.’sCoordinate with Sales, Supply Chain, Product Development, Brand Managers, Public Relations, On-Line, DTC and Licensing teamsDirect ad agencies in media planning and buying effortsLend strategic vision to entertainment/programming deals
  • Icebox Advertising
    Executive Vice President
    Icebox Advertising 2002 - 2008
    Us
    Acted as EVP, leading the company in achieving double digit growth year-over-year. Changed the face of the agency through marketing disciplines which aided in attracting great talent and great clients. Created a dynamic work environment by matching people with their passions and natural talents. Instituted a strong work ethic company-wide through the embodiment of a shared experience and the principles of accountability and ownership. In the years I was at ICEbox, it grew from strictly a media shop to a full service ad agency , Marketing, Media, Advertising and Public Relations, specializing in and delivering superior client service at every turn.Brands: StriVectin (launched), Salvation Army, Relacore (launched), Leoptoprin (launched), Zantrex-3 (launched), Stewart Enterprises (launched), Yes to Carrots (launched), InCoco (launched), Murad Skincare, Pure Beauty, Nads, Catholic Cemetaries, Netune Society, Mt. Sinai, Amatokin (launched)
  • Sachs, Finley & Company
    Media Supervisor And Account Director
    Sachs, Finley & Company 1984 - 2002
    Working with a variety Clients on advertising strategies and tactics for their various products and services.Brands: Playmates Toys, Inc (Teenage Mutant Ninja Turtles, Waterbabies, Disney Princess Dolls, Simpsons, Star Trek), Bandai (Power Rangers), Ertl Toys (Jibber Jabber, Bumble Ball, John Deere), Tomy Toys, Chosun International

Lori Jacobus Skills

Social Media Marketing Advertising Strategy Brand Development Brand Management Product Development Creative Direction Social Media Marketing Communications Leadership Entrepreneurship Social Networking Marketing Management Digital Marketing Retail Competitive Analysis Integrated Marketing Sales Market Research Beauty Industry Public Relations Media Planning Public Speaking Team Leadership Email Marketing Merchandising Digital Media Multi Channel Retail Marketing Research Direct Response Television Strategic Partnerships Media Brand Developement Qualitative Research Marketing Management Start Ups

Lori Jacobus Education Details

  • Ucla
    Ucla
    Advertising/Marketing

Frequently Asked Questions about Lori Jacobus

What company does Lori Jacobus work for?

Lori Jacobus works for Revitalash Cosmetics

What is Lori Jacobus's role at the current company?

Lori Jacobus's current role is President and Global CMO, Athena Cosmetics and RevitaLash.

What is Lori Jacobus's email address?

Lori Jacobus's email address is lo****@****ail.com

What is Lori Jacobus's direct phone number?

Lori Jacobus's direct phone number is +121550*****

What schools did Lori Jacobus attend?

Lori Jacobus attended Ucla.

What are some of Lori Jacobus's interests?

Lori Jacobus has interest in Health And Beauty, Authenticity, Ethical Business Practices.

What skills is Lori Jacobus known for?

Lori Jacobus has skills like Social Media Marketing, Advertising, Strategy, Brand Development, Brand Management, Product Development, Creative Direction, Social Media, Marketing Communications, Leadership, Entrepreneurship, Social Networking.

Who are Lori Jacobus's colleagues?

Lori Jacobus's colleagues are Carlos Cruz, Ramona Ramirez, Vicky Beelik, Cherie D'urso, Tuan Shiver, Camy Ld, Eric Leboeuf.

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