Lori-Jay Ellis Email & Phone Number

South Brisbane, Queensland, AU

QWC is an organisation that champions writers and writing from across the state, on a local, national and international stage.We work to help writers at every stage of their writing journey, with comprehensive industry knowledge, programs, advice and support.

Auckland, Auckland, NZ

• SocialAble manages social media and marketing strategies for businesses. Driving strategy, ustilising insight and creative content generation to carve out unique marketing-driven communications. I was charged with.
• Design, implement and refine a social media management programmes delivered by remote teams catering for SME and start-ups
• Developed online training module and review model for remote staff
• Developed client communication reporting system to demonstrate ROI, engagement and acquisition levels in simple language
• Developed internal capabilities to deliver online training modules in social media management for new recruits

• Tasti is a New Zealand owned manufacturing company with annual revenues over $175m with brand leadership in wrapped snacks in NZ, strong private label and contract business across Australasia. I initiated board level.
• Gained and maintained market leadership for Tasti through integrated social campaigns and ATL TVC, Colmar Brunton Impact Award for “How Bizarre” as well as securing market leadership for several smaller brands such as.
• Oversee the negotiations of licensing agreements with Weight Watchers for Australia and NZ
• Manage internal and external sales agency, merchandisers and brand teams on both sides of the Tasman to remain on brand whilst accommodating regional differences and realise brand growth
• Responsible for viral campaign for Tasti’s charity Lifeforce Restoration Trust 375k+ views

Edinburgh, Scotland, GB

• Visit Scotland is a premier government tourism organisation marketing across platforms, channels and from consumer to B2B in multiple countries and languages.
• Manage customer journey and B2B marketing campaigns and develop technology briefs for communication campaigns, rating systems, subscription and payment services

• The V Factor was a boutique marketing agency 75m Euro providing the full marketing mix to Italian and German companies, with clients in fashion, retail, football, e-commerce and manufacturing.
• Contributed to, influenced strategic future vision, expansion, mergers
• Forged strong working relationships with clients, supplier networks, stakeholders, government bodies

Business startup and management of a large studio space for local artists working with difficult media requiring special usage conditions in the field of glass, clay, plaster and moulding.

Sydney, AU

• Dairy Farmers was the oldest co-operative in the world supplying fresh, short shelf-life, frozen and long-life products to Australians direct from its farmers. Also, a major supplier to McDonalds, Wendy’s, Pizza Hut.
• Marketing manager responsible for the brand portfolios of Dairy Farmers Group Co-operative, handpicked for General Manager mentoring programme by COO
• Established & deployed FMCG marketing directives across a large sales force plus trade marketers and brand managers, with specialisations in IFS, QSR and retail
• Developed advertising, including national campaigns, from briefing of agencies through to final review of outcomes
• Responsible for leading brand portfolios: Ski, Danone, Coon, Dairy Farmers, Caboolture and MilLel Superior.

• Attitude Films wrote, directed and produced shorts as well as corporate videos, commercials, training videos, educational resources, music videos and information commercials
• Production manage on set crew, pre-production team, post production crew and administration support
• Sourcing clients, liaising with media officers, purchasing air time. Credits include information commercials for clients such as Voxson Telecommunications, Connection Holidays and the Arts Academy (QUT)
• Open Learning Australia, was a major client, with Attitude Films producing over fifteen segments
• Produced thirteen part, half hour series showcasing short films from around the world, screened Manhattan Cable & California Dreaming US

Brooklyn, New York, US

Large-scale art commissions as well as affordable original and bespoke art production specializing in artwork for the corporate client and annual or one-off custom events.