Lori Leonard Email & Phone Number

Huntsville/Birmingham, Alabama

• Collaborate with a diverse group of clients to formulate effective and innovative marketing strategies and plans to strengthen brand, positioning, and awareness.• Collaborate with a diverse group of clients to formulate effective and innovative marketing strategies and plans to strengthen brand, positioning, and awareness.• Utilize industry research and big data to implement advertising campaigns, including direct mail tactics, creative design, collateral development, sales presentations, and public relations efforts. • Develop organizational change management plans to support strategy execution and optimize efforts to uplift processes, systems, and policies.• Provide strategic communication services and content creation. • Develop and run executive leadership programs.

Huntsville, Alabama, United States

• Led the social media and graphics team. • Provided oversight on promotional and advertising campaigns and initiatives. • Collaborated with hospitality industry partners to position the area as a top visitor destination.• Implemented a new digital asset management system. • Streamlined processes and procedures for efficiency.

Hoover, Alabama

• Reported directly to the Board of Directors and provided executive leadership to meet organization objectives. • Developed and orchestrated monthly classes for select community leaders, covering a broad range of topics such as city government, diversity, economic development, and regional cooperation.• Drove all marketing functions, including website, social media, advertising, and public relations.• Obtained grants, sponsorships, and other funding sources while overseeing the budget.• Coordinated the annual class nomination, application, and selection process.

Birmingham, Alabama Area

• Delivered marketing strategies for product launches that included buyer persona development and product messaging, resulting in $300k in new business within three months.• Supported marketing initiatives by analyzing data, drawing conclusions, and delivering compelling presentations with strong business insights.• Crafted direct mail campaigns and marketing materials for the national sales team to acquire new customers and grow revenue.• Provided branding and quality oversight for marketing and sales content.

Birmingham, Alabama Area

• Developed responses for competitive government and private proposals and customized presentations upon shortlist notification.• Increased proposal submission by 30% and win rate by 17%. Won competitive proposals up to $180 million and decreased proposal turnaround time by over 50%.• Delivered effective marketing strategies, led all promotional campaigns, managed website development and updates, conducted SEO, produced all collateral, and created brand standards. • Interfaced with sub-consultants and coordinated trade shows and customer events to promote professional service line offerings. • Served as Assistant Human Resources Director and aided in process improvements.

Birmingham, Alabama Area

• Provided leadership in the development and accomplishment of strategic goals. • Managed all operations, including program development, staff/volunteer supervision, and fiscal management. • Increased membership by 450% and income by 275% by rebranding the organization. • Served as the City’s public relations executive responsible for all publications.

Bachelor Of Science (B.S.), Marketing

Education record