Lori Leonard Email & Phone Number

Huntsville/Birmingham, Alabama

• Collaborate with a diverse group of clients to formulate effective and innovative marketing strategies and plans to strengthen brand, positioning, and awareness.
• Utilize industry research and big data to implement advertising campaigns, including direct mail tactics, creative design, collateral development, sales presentations, and public relations efforts.
• Develop organizational change management plans to support strategy execution and optimize efforts to uplift processes, systems, and policies.
• Provide strategic communication services and content creation.
• Develop and run executive leadership programs.

Huntsville, Alabama, United States

• Led the social media and graphics team.
• Provided oversight on promotional and advertising campaigns and initiatives.
• Collaborated with hospitality industry partners to position the area as a top visitor destination.
• Implemented a new digital asset management system.
• Streamlined processes and procedures for efficiency.

Hoover, Alabama

• Reported directly to the Board of Directors and provided executive leadership to meet organization objectives.
• Developed and orchestrated monthly classes for select community leaders, covering a broad range of topics such as city government, diversity, economic development, and regional cooperation.
• Drove all marketing functions, including website, social media, advertising, and public relations.
• Obtained grants, sponsorships, and other funding sources while overseeing the budget.
• Coordinated the annual class nomination, application, and selection process.

Birmingham, Alabama Area

• Delivered marketing strategies for product launches that included buyer persona development and product messaging, resulting in $300k in new business within three months.
• Supported marketing initiatives by analyzing data, drawing conclusions, and delivering compelling presentations with strong business insights.
• Crafted direct mail campaigns and marketing materials for the national sales team to acquire new customers and grow revenue.
• Provided branding and quality oversight for marketing and sales content.

Birmingham, Alabama Area

• Developed responses for competitive government and private proposals and customized presentations upon shortlist notification.
• Increased proposal submission by 30% and win rate by 17%. Won competitive proposals up to $180 million and decreased proposal turnaround time by over 50%.
• Delivered effective marketing strategies, led all promotional campaigns, managed website development and updates, conducted SEO, produced all collateral, and created brand standards.
• Interfaced with sub-consultants and coordinated trade shows and customer events to promote professional service line offerings.
• Served as Assistant Human Resources Director and aided in process improvements.

Birmingham, Alabama Area

• Provided leadership in the development and accomplishment of strategic goals.
• Managed all operations, including program development, staff/volunteer supervision, and fiscal management.
• Increased membership by 450% and income by 275% by rebranding the organization.
• Served as the City’s public relations executive responsible for all publications.

Bachelor Of Science (B.S.), Marketing

Education record