• Leverage market and customer data to determine targeted approaches to marketing initiatives• Perform extensive market research to evaluate market penetration, demographics and trends in customer behavior. • Develop custom reports to measure effectiveness and efficiency of marketing campaigns; provide analysis and recommendations to key stakeholders• Increased efficiency of email marketing by incorporating database for segmentation, A/B testing and automation which has resulted in continuous above-benchmark performance for open rates and click-thru rates.

• Developed and implemented bank-wide marketing programs that support corporate strategic development while adhering to strict regulatory compliance• Utilized industry research, including ABA Survey reports, to establish benchmarks and advocate for product and marketing initiatives• Collaborated with department managers to establish goals and opportunities• Created and managed custom reports using data warehouse and MS Access queries• Developed ROI/ROA analysis to project lifetime profitability of specific campaigns and track post-campaign value• Deployed a search engine marketing strategy using geo-targeted keyword advertising, PPC and social media advertising

Monitored marketing initiatives and e-commerce to ensure positive ROI. Analyzed business processes to recommend system improvements. Assisted with deploying new initiatives to increase efficiency and profitability.

Managed all aspects of marketing department including advertising, social media, market research and reporting. Managed catalog design, content and distribution. Developed targeted mail lists using MS Access and SQL. Coordinated events and trade show participation. Maintained online advertising programs including Google Adwords and pay-per-click campaigns. Assisted in website maintenance and content development.