Lori Mcdermid Email and Phone Number

Key responsibility: Led new product line development from idea generation, evaluation, business, and market analysis, research, testing, and commercialization. Result: Created an international, consumer-centric footwear brand that generated $40 MM in sales over five years via distribution in 22 countries through key retail accounts Nordstrom, Dillards, Macy’s, Designer Brands, Amazon, Zappos, and Qurate Retail Group.Key responsibility: Developed Bzees’ sales approach for brand-owned e-retail platform by gathering crucial market intelligence to identify consumer behavior and social media engagement. Crafted compelling messaging for customer attraction and retention, driving big volume key items, and adding brand extensions.Result: Created passionate brand loyalists who generated $1.7 MM in revenue on the brand-owned e-retail platform Bzees.com in 2019 alone. Bzees demonstrated the highest rate of customer retention within Caleres, Inc. brands. Delivered direct to consumer sales of $10 MM and achieved drastic annual e-commerce channel growth of +80% for three consecutive years, due to intense focus on consumer desires and online behavior.

VP of U.S. Wholesale Sales for Naturalizer Brand Family which was made up of three brands;Naturalizer $140ml , Natural Soul $45ml, and Naya $7ml.Created Bzees while in this job. Bzees was broken off as it's own division two years ago.Responibilities include;Management of Sales team.(12).....setting assortment and financial goals. Individual motivation and coaching. Active involvement to support execution of sales and financial plans. Strategizing new account targets. Organizing and executing sales meetings. Created and monitored "ladder programs" for replenishment items.Financial ... Active management of results to achieve and exceed targeted fiscal plans. Managed and drove teams weekly financial forecasts. Executed analytics and formulated class plans, department plans, brand plans, and key account metrics. Monitored and communicated inventory flow, total wholesale value, and age levels. Worked on and executed strategies for implentation of a Drop-ship business with key accounts.Product Collaboration. Created assortment/purchase strategies to improve sales and net margins. Worked with design teams to create key item-high margin items, by key account. Identfied, planned and maximized key items. Initiated conversations with Sourcing teams to implement a "stock leather program" to increase speed to market Random....Met objecective of selling more premium Naturalizer product by opening Nordstrom and HSN.results to financSales Planning....creating strategies

Key responsibility: Provided active financial management over $190 million in sales via strategic planning and directing economic forecasts, goals, and metrics. Monitored inventory flow, total wholesale value, and age levels for brand family’s: Naturalizer ($140 MM), Natural Soul ($45 MM), and Naya ($7 MM). Provided expert analysis to formulate principal account metrics, as well as class, department, and brand plans.Result: Achieved and exceeded targeted fiscal plans calling for 4% annual growth and implemented a drop-ship business with major accounts. Key responsibility: Mentored sales team in financial goal setting with individual and group coaching, and unified team members under an overarching account strategy. Result: Inspired team to hit and exceed weekly targets with average growth rates of 5%. Created and monitored “ladder programs” for replenishment items.

Key Responsibility: Partnered with management and design teams to produce unique collections for the U.S. market. Led a team of sales executives to increase market share.Result: Built $16 MM in U.S. license business with two European brands that achieved mass-market appeal: Apepazza ($6 MM / Italy) and Poetic License ($10 MM / UK).Key responsibility: Managed and motivated sales teams based on the application of market trend information and continuous analysis of customer behavior.Result: Negotiated $110 MM in first cost division business for crucial national retail accounts.