Lori Melton

Lori Melton Email and Phone Number

VP of Marketing Operations & Strategy @ iFocus Marketing @ iFocus Marketing
Lori Melton's Location
Kansas City Metropolitan Area, United States
Lori Melton's Contact Details
About Lori Melton

As the VP of Marketing Operations & Strategy at iFocus Marketing, I lead a team of marketing professionals who deliver innovative and effective solutions for a diverse range of clients and industries. I have over twenty years of experience in marketing, with a proven track record of generating growth, revenue, and customer loyalty for both B2B and B2C markets, as well as nonprofit organizations.My core competencies include marketing communications, new business development, and customer relationship management. I am passionate about staying ahead of the curve and researching new trends and best practices in marketing. My mission is to create forward-thinking strategies that align with the business goals and objectives of our organization, stakeholders, and clients.

Lori Melton's Current Company Details
iFocus Marketing

Ifocus Marketing

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VP of Marketing Operations & Strategy @ iFocus Marketing
Lori Melton Work Experience Details
  • Ifocus Marketing
    Vp Of Marketing Operations & Strategy
    Ifocus Marketing Jan 2024 - Present
  • Ifocus Marketing
    Senior Director Of Internal Services
    Ifocus Marketing Nov 2022 - Jan 2024
  • Summit Marketing
    Director Of Digital Marketing
    Summit Marketing Aug 2018 - Nov 2022
    Lenexa, Kansas, United States
    ⭐️ Developed marketing strategies for a variety of B2B, B2C and nonprofit agency clients ⭐️ Oversaw all digital marketing efforts for the agency and it's clients ⭐️ Spearheaded all digital marketing business development and sales efforts and agency lead gen efforts⭐️ Implemented and managed agencies CRM platform⭐️ Mentored and developed team members for increasing levels of responsibility and career aspirations
  • Freelance
    Marketing Consultant
    Freelance 2017 - Aug 2018
    Entrepreneurial venture providing targeted marketing solutions and consulting services that focused on: ⭐️ Marketing plans and strategy⭐️ Brand management and awareness⭐️ Website management and development⭐️ Digital marketing including; email, social media, PPC and display ⭐️ Event management⭐️ SEO strategies ⭐️ Collateral development
  • Rhythmlink International, Llc
    Vp Of Marketing & Communications
    Rhythmlink International, Llc May 2006 - Dec 2017
    ⭐️ Responsible for marketing direction, vision, and strategy ⭐️ Worked with cross-departmental teams to ensure company goals and objectives were met⭐️ Developed and executed integrated marketing initiatives designed to penetrate and grow targeted markets ⭐️ Planned and implemented new product launches⭐️ Mentored and developed team members for increasing levels of responsibility
  • Aset - The Neurodiagnostic Society
    Director Of Marketing & Communications
    Aset - The Neurodiagnostic Society Aug 2002 - May 2006
    Kansas City, Missouri Area
    ⭐️ Worked with society members and volunteers, board members, internal departments and vendors to coordinate overall marketing strategy in accordance with society goals⭐️ Executed marketing strategy using various marketing tactics ⭐️ Worked with volunteers on various committees ⭐️ Implemented and managed accounting, CRM and website platforms ⭐️ Coordinated and reported on advertising and circulation-based marketing programs⭐️ Oversaw planning and execution of annual conference and tradeshow and regional events

Lori Melton Skills

Advertising Healthcare Marketing Strategy Marketing Communications Public Relations Social Media Marketing Medical Devices Microsoft Office Trade Shows Marketing Social Media Integrated Marketing Email Marketing Strategic Planning Brand Development Event Management Product Development Cross Functional Team Leadership Fundraising Leadership Management Public Speaking Product Marketing Market Research Project Management Strategy Product Management Salesforce.com Administration Modx Syspro Search Engine Optimization Digital Marketing Campaign Strategies Customer Relationship Management Marketing Automation Adobe Creative Suite Data Analysis Multi Channel Marketing E Commerce Corporate Website Management Newsletters Event Planning Neurology Business Development Digital Strategy Lead Generation

Lori Melton Education Details

Frequently Asked Questions about Lori Melton

What company does Lori Melton work for?

Lori Melton works for Ifocus Marketing

What is Lori Melton's role at the current company?

Lori Melton's current role is VP of Marketing Operations & Strategy @ iFocus Marketing.

What is Lori Melton's email address?

Lori Melton's email address is lm****@****ink.com

What is Lori Melton's direct phone number?

Lori Melton's direct phone number is +180325*****

What schools did Lori Melton attend?

Lori Melton attended University Of Missouri-Kansas City.

What skills is Lori Melton known for?

Lori Melton has skills like Advertising, Healthcare, Marketing Strategy, Marketing Communications, Public Relations, Social Media Marketing, Medical Devices, Microsoft Office, Trade Shows, Marketing, Social Media, Integrated Marketing.

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