Communications Manager, Seattle Channel
Seattle, Wash.
Managed community relations, outreach and marketing for Seattle's Emmy Award-winning municipal TV station.Launched Emmy-nominated multi-platform awareness campaign expanding the channel’s reach, resulting in more than 7 million targeted impressions and a 30 percent increase in web visits.Drove viewership of video content ranging from news, arts and community coverage.Coordinated a comprehensive strategic planning process designed to inform the evolution of Seattle Channel in a rapidly changing media landscape. The plan fueled a robust digital-first content strategy.Led outreach for events and programs, including Ask the Mayor; Civic Cocktail, a monthly civic conversation; Seattle Speaks, a live, interactive town hall; and screenings of Seattle Channel documentaries.Coordinated content for social media, blog and weekly viewerguide. Social media followers and engagement increased 90 percent.