Lori Plummer Email & Phone Number

Orange County, California Area

Schedule and execute varied national and international product merchandising projects with Big Box and Specialty retailers. Train stores on ongoing product and presentation standards. Review national reports and provide feedback to improve overall company processes and procedures.

Newport Beach, Ca

Act as business consultant for independent boutique reviewing merchandising, ordering and P & L systems. Improve clienteling and service processes.Plan in-store events.

Southweswt Us

Sales and account mgt in S. CA, AZ, Las Vegas, and S. Utah.

S. Ca

Sold to and managed 19 accounts in S. CA

*Managed 36 accounts in S. CA comprising $1.5M in sales*Conducted individual and regional product, loss prevention, customer service & selling skills trainings for stores & store managers. *Developed relationships and assortments with store owners and managers.*Met goal of opening 4 new accounts annually while exceeding sales goals.*Coordinated seasonal market set-ups at the factory

Managed team of regional Retail Development Managers in S. CA and CO

*Managed & developed a team of 6 merchandise coordinators servicing a key West Coast retail account with $21M annual sales of Jones Apparel in 7 divisions.*Coordinated high-level seasonal meetings and trainings with retail partner.*Planned and executed corporate in-store events & trainings.*Developed marketing plans/tools to positively impact in-store presentations, successful events, and sales increases.

*Managed & developed a team of 13-24 regional coordinators who serviced 8 major retail accounts in the Western US comprising $91M annual sales of Liz Claiborne womens apparel.*Coordinated & executed high-level seasonal meetings and trainings with retail partners.*Planned corporate in-store events and trainings with the 8 major retailers; created and implemented new as well as established event types.*Developed marketing plans & tools with retail partners to proactively affect… Show more *Managed & developed a team of 13-24 regional coordinators who serviced 8 major retail accounts in the Western US comprising $91M annual sales of Liz Claiborne womens apparel.*Coordinated & executed high-level seasonal meetings and trainings with retail partners.*Planned corporate in-store events and trainings with the 8 major retailers; created and implemented new as well as established event types.*Developed marketing plans & tools with retail partners to proactively affect in-store presentations, event successes, sales increases & ROI.*Originated and monitored an annual budget for self & coordinators.*Served as mentor to less seasoned colleagues. Show less

*Teamed with 15 Dillard stores to drive positive LIz Claiborne RTW sales results through training, merchandising and assortment.*Worked closely with LIz Claiborne buyer & NYO to develop specific assortments and strategies to improve ROI.*Monitored gross margins, ROI and regular price sell throughs.

Bachelor Of Science (B.S.), Marketing/Marketing Management, General

Activities and Societies: American Marketing Association On Campus Lifeguard Social Chairman - American Marketing Assoc; President.

Diploma

Activities and Societies: National Honor Society, Student Government, Swim Team (4 yr letterman), Latin Club, Science Club, Girl Scouts