Lori Prahl Email & Phone Number

Greater Chicago Area

In my role as an operations representative, I maximized profitability by making strategic decisions regarding the acceptance or denial of 3PL freight based on factors such as market costs and anticipated margins. I planned transit for all shipments going out to key clientele in collaboration with our external shipping partners and client logistics team. I consistently worked to provide exceptional customer service to multiple accounts with close attention paid to communications, accurate scheduling activities, and the delivery of competitive pricing. Although outside of the traditional marketing space, this role allowed me to develop my skills in the areas of client services, customer communications, cross-functional coordination, and strategic decision making. Notable achievements in this role included: ● Conceptualizing, pitching, and implementing numerous different projects aimed at enhancing standardized operating procedures. The projects included the development of a code system to quote shipping rates and updating shipping partner contact information. ● Being a primary contributor to positive client relations with key clients including Home Depot, Dollar Tree, Clorox and Walmart. I also maximized profitability with strategic activities as it relates to freight management.

Northbrook, Illinois, United States

In this position, I drove marketing and advertising activity for an e-commerce fashion retailer with oversight spanning the areas of customer service, advertising, social media, website management, and Amazon listings. I served as the head of customer service by managing all interactions and fielding inquiries. In addition to this, I leveraged SEO to develop engaging product listings for Amazon and the business website. As the Web Marketing Specialist, I also developed strategic advertising campaigns to attract potential customers. I directed the warehousing team regarding packing, order shipments, and inventory for Amazon fulfillment centers. I also performed market research to devise social media plans across Facebook, Instagram, and Facebook including both media and content creation. Top highlights included: ● Consistently achieving the #1 product ranking for Amazon’s women’s beanies category after strategically developing the product listing through use of SEO.● Pitching and designing 5+ product offerings on Amazon Marketplace resulting in an estimated 5% increase in sales. ● Pioneering best practices and marketing strategy on the ground floor of a small business as the 4th employee hired. The company grew 300% during my tenure. ● Kick-starting the growth of the company’s Facebook and Instagram accounts with Instagram experiencing a 3800% jump in followers.

Stillwater, Oklahoma, United States

In my early career as a Social Media Coordinator I developed monthly social media plans for a diverse client portfolio and pitched content directly to company stakeholders. I maintained a monthly content schedule across multiple platforms that included text posts, media, events, and contests. To develop engaging media, I collaborated with the graphic design team on a regular basis.In this role, I successfully managed my clients with regular monthly meetings to discuss goals and strategize marketing efforts. I increased engagement for my customers by composing blog content, creating landing pages, and performing website maintenance using WordPress. I also engaged in email marketing with monthly newsletter blasts and composed articles for the Stillwater Living Magazine. My most exciting accomplishments included: ● Leading the concept innovation process and the execution of an experiential marketing campaign for a jewelry client. This involved an on-campus contest and giveaway and resulted in increased social media engagement. ● Conceptualizing and directing a video campaign for a citywide “shop local” event. The video was posted to social media and highlighted local businesses in the Stillwater, OK area to increase awareness. ● Launching a pet service client’s website and Facebook page that experienced immediate growth and influenced a boost in revenues and customer engagement.

Stillwater, Oklahoma, United States

In this position, I gained a solid foundation in marketing and advertising activity while coordinating and executing the design and launch of the company’s e-commerce website and Facebook page. I maximized user experience with strategic webpage and online store design and developed engaging product listings for highly target audiences. I also communicated with customers through Facebook to answer their questions or address their concerns while serving as a brand ambassador. My top achievement included: ● Being enlisted to aid in marketing activities for DesignWrap due to my positive history and impact at White Peacock Productions. Since the businesses shared an owner, I was able to be involved in a number of foundational marketing efforts during the early stages of the company.