Lori Samples Email & Phone Number

Evansville, IN, US

• Serves as the editor for the Memorial Memories bi-annual magazine.
• Collaborates with and manages agency in producing engaging brand content for social and digital marketing.
• Produces weekly and monthly e-Newsletters for students, parents, and alumni.
• Manages school websites and oversee all social media campaigns and initiatives.
• Monitors analytics for website and social strategies.
• Writes articles, website content, press releases and other communication pieces.

• Provided an annual report, including strategic marketing plan and advertising plan for all areas of the ECVB.
• Generated and managed the execution of marketing campaigns for leisure travel, meetings and conventions, and sports events.
• Was responsible for all media buying, including negotiating pricing and contracts.
• Was Brand Director for the E is for Everyone brand initiative.
• Managed public relations.
• Acted as company representative by attending community events.

• Managed and implemented all marketing campaigns for all divisions of Digestive Care Center.
• Responsible for all media buying, including negotiating pricing and contracts.
• Provided reports to the CFO and Board of Directors, including presentation of proposed marketing budget and marketing plan.
• Managed marketing budget.
• Acted as company representative, attended networking functions, and managed referring physician relationships by conducting lunches and office visits.
• Maintained vendor relationships and oversaw all marketing projects.

• Strategized, created, and managed marketing plans that incorporated the branding and vision of both divisions.
• Responsible for all media buying and worked closely with the media to grow brand awareness including writing radio, newspaper, television, and digital ads.
• Wrote blogs, website content, presentations, and press releases.
• Managed 9 social media platforms and 2 websites.
• Designed print ads, graphics, and email newsletters.