Lori Schreiner Email and Phone Number

• Planned and executed 45+ marketing events (in-person & virtual: 25 virtual events in 2021 alone), supported partner marketing events, and hosted webinars resulting in more than $8.1M in the pipeline (pipeline is from 2020-21 programs).• Executed virtual event "welcome kit" in partnership with B2BSMX and Demand GenReport, resulting in a 70% attendance rate for their online experience (Q4-20).• Develop overall event strategies, campaigns, and goals. Track, analyze, and report on event metrics in order to make adjustments for improvement.• Work cross-functionally with business development and sales teams to enable event promotion and follow-up.• Coordinate with Marketo Specialist to brainstorm, problem-solve to ensure seamless timing and communication of pre- and post-event campaigns.• Enable customers and executive speakers with timelines and materials needed to present on behalf of PFL.• Manage event budget and negotiate proposals to maximize virtual sponsorships and in-person events.• Create graphic design assets needed for events including kits, promotional products, social images, email headers, etc.

• Responsible for creating remarkable brand experiences by crafting design assets including whitepapers, case studies, social assets, tradeshow booths, event packages, customer experience kits, etc.• Composed and photographed all customer kits including Photoshop editing, distributing, and organizing all photos.

• Promotional products team lead managing sales, customer service, and building partner and vendor relationships (August 2008-2015). • Performed organizational admin functions on behalf of the CEO such as handling information requests, drafting letters, travel arrangements, scheduling meetings, etc. Owned and implemented the Incentive Stock Option (ISO) plan. Coordinated Young President's Organization events (November 2005-August 2008).• Developed, coordinated, and delivered a 14-week training program for new hires. Communicated goals, expectations and provided feedback for performance improvement (May2004-November 2005).• Customer service team lead providing technical support to all customers. Prepared digital files for print (June 2001-May 2004).