Develop marketing strategies and tactics, campaign concepts and themes, marketing proposals, and key messaging to support client’s objectives. • Responsible for effective management of marketing campaigns across a broad client base. • Primary liaison between clients, agency specialists and third party vendors. Manage communications and deliverables between graphic design department, print and broadcast organizations, media buyers, website designers and programmers, studio production companies, photographers and researchers to ensure campaigns completed as directed. • Manage the development of various marketing components to communicate and support campaign objectives including print advertisements, radio commercials, direct mail, brochures, postcards, e-blasts and customer newsletters. • Extensive copywriting, editing and proofreading for all client marketing communications. • Plan and execute local and out-of-market print and broadcast media buys. • Manage the design and development of client website, extranet and e-commerce sites, complete with content management systems. • Conduct media outreach and media relations tasks including writing press releases, fact sheets, and background materials, disseminate media materials, pitch ideas for broadcast segments, follow up on media inquiries and support media requests. • Work with business and charity organizations to enhance client exposure through community and public relations efforts.

Sales and account management position within the Entercom 6-station radio network. • Responsible for managing, selling and servicing new and existing agency and direct accounts across the 6-station cluster.• Sold traditional advertising and marketing campaigns, event sponsorships, customized non-traditional revenue and web based programs.• Responsible for defining client goals and needs, creating and presenting marketing proposals, creating and executing promotions, managing retail on-site events, commercial/promotional copywriting, station event participation and exceptional client communication. • Developed strong client relationships leading to larger shares of business and opportunities to explore non-traditional advertising concepts and programs.

Sales and account management position within the CBS/Infinity 7-station network.• Responsible for managing, selling and servicing a $1 million dollar account list comprised of new and existing agency and direct accounts at the group’s top performing station. • Sold traditional advertising and marketing campaigns, as well as event sponsorships, direct mail campaigns and customized non-traditional revenue programs. • Responsible for defining client goals and needs, creating and presenting marketing proposals, creating and executing promotions, managing retail on-site events, commercial/promotional copywriting, station event participation and exceptional client communication.

Fast-paced position working under direct supervision of the National Sales Manager and the station representative firm, Petry Television, to ensure proper scheduling and handling of all National accounts.• Managed advertising and scheduling for all National advertising accounts. • Extensive interaction with the station's national representative firm (Petry Television) regarding ad placement, schedule adjustments, avails, makegoods, billing inquiries and general problem resolution.• Coordinated and managed entire infomercial schedule including show placement, content screening and managing vendor billings/payments.

Member of team responsible for planning, preparing and coordinating National advertising. • Assisted account managers with specific assigned accounts which included all stages of ad production, from initial placement to layout and design.• Processed high volume of space reservations for national and local advertisers, and worked extensively with company’s national representative firm, CWO & O.• Assisted account managers with special weekly advertising sections requiring layout design and extensive interaction with featured advertisers.