www.mtburdell.com

Design Director for Cosmetics and Skincare CPG & Permanent Merchandising Systems.Primary & Secondary Packaging for NPD, Digital Creative & Vendor ManagementAndalou Naturals & Mineral Fusion Cosmetics.Creative for all Andalou Naturals and Mineral Fusion primary and secondary packaging solutions,working alongside Brand & Operations teams.Photo Art Direction, Digital Art Creative for websites & e-mails. Brand & Commerce supporting collateral creative & Power Point presentations for NPD Stage Gate. Development & approvals of CPG prototypes with NPD, managing foreign and domesticvendors & color target approvals internally, while supporting sustainability initiatives & finalrelease of art to vendors for both brands.Established and maintained process & creative for Mineral Fusion Cosmetics flexible inline grocery display program. Developed space planning process for national roll outs, managing planners & fixture vendors. The program became the permanent fixture solution nationwide, increasing sales & leading to the hiring of a display program manager for our commerce team.Reimagining and rebuilding 7 permanent merchandising systems to remove testersdue to Covid 19 no in-store testers policy - Whole Foods, Sprouts, Natural ChannelGrocery, US and Canada, for Mineral Fusion Cosmetics.

Designer & Creative ManagerCosmetic Primary & Secondary Packaging Creative,In-Store Permanent Merchandising Displays, Vendor ManagementPlanned & executed change in unit carton vendor, managing the establishment ofnew color & creative/color standards in files & on press, had all existing unit cartonsre-caded for new press setups, managed re-release of all revised art files.CPG Creative Direction, Production & Prepress, establishing electronic creativeapproval processes & NPD primary and secondary prototype creation and approvals.Press checks & point person for all packaging, main and support creative withvendors, procurement, product development, regulatory & COO. Revised brand standards for tubes, spray deco jars, cosmetic product components,PSL labels & folding cartons.Permanent Merchandising solutions and creative in-store shelf placements for:Sephora, After Beauty UK, Dillards, Bloomingdales, & ULTA.

Creative Operations - CPG Senior Graphic Designer - Creative Senior Project ManagerBrought NPD from concept to market, Creative & Project Management.CPG Creative for SBS board folding cartons, corrugated packaging, steel tin lithography, printed bags,psl for glass and PET, hot glue labels, film, direct printed PET containers & variousother packaging substrates. Main liaison for all packaging vendors on prototyping, dieline approval, file releases,troubleshooting potential press issues, color approvals and occasional press checks.Managed vendors, commerce and manufacturing to meet projected ship dates on new products,having live product or prototypes completed for trade shows. Creative for all marketing collateral needs for commerce team. Sell sheets, in-storebrochures, signage, shelf talkers, banners, hang tags, educational booklets,power point presentations, trade show art & beyond.Ran product photoshoots/retouching process/color approval process and developed aninternal digital image archive system for product silo & environment brand photography.Developed in-store experience displays. Worked with furniture builders and traditionaldisplay vendors, corrugated, wood & wire.Established new process procedures & wrote documentation for hi res PDF workflow release of label creative. Saved the company approximately $100,000 yearly by eliminating the need for press plant changes & minimized prepress on files as we took those processes in house.Established the creative rounds of approval process Implemented WorkFront Proof HQ online approval system to better align commerce team, QC and marketing teams.Managed relationship with FDA regulatory attorneys (& internal QC) FDA packaging compliance on food items from supplement facts, nutritional panel info size compliance standards and health benefits claims in copy writing.

Monthly Catalogs • FSI • AdvertisingDirect reports of 7 Artists, 2 Image Managers, 2 Print ProducersMentoring through performance reviews, & motivation of team members.Client briefing and pagination leading to concept development, final creative executionand rounds of creative approval for a variety of projects for Dell DHS, North America.Maintained brand standards & quality control, assigned & managed projectsthrough to completion. Dell DHS Monthly Catalog, Weekly FSI’s, DM, Weekly & Monthly Ads, Daily ROP’s,Gift Guides, DM Letters, Postcards, Gift Cards, Tri-Folds, Quad folds, Bus wraps,Envelopes & cost saving tests such as Low Cost Mailer Catalogs. Color scatters & composed color match proofs to client and agency working with Art Direction for visual product & color palette consistency in print.Delivery of final press-ready PDFs to various publications (magazines, newspapers,trade show booths & more).Provided Dell product image files for & received final, compliant electronic layoutfiles from partner retail vendors such as Best Buy, Staples, Verizon, Sprint, AT&T,Microsoft, Intel, Adobe etc. to run in the Dell Catalog (when Dell went retail). Developed process for Dell retail vendor compliance, providing Dell style guides,color corrected images, approved brand elements - logos and InDesign templates.Established with IT a drop area for final vendor layouts.Developed Production processes to insure deliverable times & quality control,maintained schedule of project deliverables, updating as time lines changed. Presented our process to partner Dell Agencies to streamline inter-agencycommunication & campaign hand-off time lines (concepts and final) for otherDell Marketing Channels - Broadcast, Web and Global Print vehicles. Facilitated & implemented in mechanical files matrix driven segmentation fordemographic marketing to Dell consumers. Segmentation also used for markettesting of targeted consumer groups.