Lori Smale Email & Phone Number

Toronto, Canada Area

Oversee the development and execution of integrated marketing projects across various industries including retail, telecommunications. hospitality, and CPG.- Provide strategic guidance to direct reports as well as creative, production and media teams to ensure highest quality outputs are delivered. - Oversee project management of multiple client projects, manage resources, timelines and budgets while gaining alignment from key stakeholders from concept to completion.- Working collaboratively with client and suppliers to produce successful multi-faceted campaign strategies for some of Canada’s largest brands.

Toronto, Canada Area

• Responsible for executing packaging design, retail and environmental design and wayfinding projects across CPG, Retail and other industries. • Oversees multiple projects across all disciplines at SLD, ensuring projects are successfully managed and completed. • Planning, strategy and insight development across a variety of client accounts.• Focused on maintaining and building strong client relations.

Toronto, Canada Area

Responsible for overseeing multiple marketing and communication projects across various disciplines. Including brand creative, new product development, campaign strategy and design. - Developed a strong understanding of digital and social media marketing, brand design and development, and media execution my management role. - Developed budgets, timelines, project schedules, and briefs for a variety of clients and projects.- Maintained and developed strong relationships with clients and suppliers.

Toronto, Canada Area

Responsible for internal project management across various disciplines in the organization.- Worked on projects and management of deliverables for multiple internal and external stakeholders.- Developed budgets, timelines, project schedules, and briefs for a variety of clients and projects.

Graduate of Ryerson University in Toronto Canada. Majoring in Retail Management, minoring in Marketing with a focused interest in store merchandising, design and operations.Developed a thorough understanding of key retail concepts and consumer behaviour throughout the courses and completed projectsMaintaining a 3.47 GPA and Dean's List status

Mainly assisted with the marketing managers duties but was able to help other members of the management team to develop skills and knowledge in other areas of the show, including operations and sales. Used time management skills and creative abilities to produce trend displays on a 24 hour deadline.Work with attendees and media to get feedback surrounding the show.

Worked in roles as both team leader and team playerDeveloped skills in logistics, buying and merchandising productsWorked with management to train new employees and motivate current sales associates to increase store salesIn charge of making executive management decisions during times of peak sales