Lori Spencer Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Portland, Or, Us

New York, Ny, Us

Hillsboro, Or, Us

As a senior executive consumer products leader, I bring years of experience in leading high growth and disruptive brands. With a focus on small to mid size growth businesses, I help plan, innovate, strategize, scale and grow companies as an in-house consultant and senior executive. Areas of expertise include: executive and staff development, strategic planning, go to market strategy, omni channel marketing, new product launches, private label, sales pipeline and management, P&L, budgeting and planning and research and developmentChannels of focus include:DAIRY/ICE CREAM - Extended engagements or interim executive roles with brands such as Salt & Straw, Tillamook Creamery, Sunshine Dairy, Ruby Jewel and Street TreatsGLUTEN FREE BAKING - Executive advisory and early stage development roles with brands such as Nuflours and Red Plate FoodsSPIRITS (ALCOHOLIC AND NON-ALCOHOLIC) - Business development, sales, marketing, business coach and executive advisory engagements with Wilderton, Freeland Spirits, Wheyward Spirits, Royalty Spirits and Rose City DistillingBEVERAGE - US representative/GM for Bahari TeasCANNABIS - Marketing and brand development with Siskiyou Sungrown

Portland, Oregon, Us

Helped build infrastructure and best practices in a high growth wholesale chocolate company. Led and managed daily operations, sales, human resources, marketing and production and expanded product sales and distribution. Implemented LEAN practices to improve manufacturing operations to keep up with increasing demand.• Activated a cohesive, organized, and open communication environment by creating an onboarding and retention plan and process.• Instrumental in move from 2,000-sq. ft. to a 12,000-sq. ft. facility, for a highly functional, innovative environment. • Established formal inventory reporting to reveal best sales and marketing strategies, and optimize inventory investment.

Portland, Or, Us

Recruited by CEO and private equity firm to join the Leadership and Strategic Planning Teams during a high-growth period. Managed a marketing team of 15. Guided brand strategy and identity guidelines, social/digital strategy, creative, strategic partnerships, public relations, corporate social responsibility, promotions, packaging/design, and campaigns. Drove data gathering/analysis for strategic business decision making. • • Led the 16-year-old company through its first branding initiative focused on core fundamentals.• Propelled the quality and speed of deliverables, elevated campaign results, and boosted morale by reorganizing and motivating the team through positive leadership. • Opened 3 new stores in Oregon and California, increasing retail presence, brand awareness, and revenue. • Enhanced shopper experience and increased same store sales by redesigning and launching new store prototype for New Seasons and private label strategy across all platforms. • Drove customer engagement, brand awareness, and sales by creating an integrated online marketing and content strategy for digital, social, mobile and e-commerce.

Executive Coach, Change Driver, Innovator, and Senior Executive to CPG companies. Energized brand and sales through integrated marketing strategies and best business practices. In-demand subject matter expert and speaker at food industry events.Selected Achievements:ZOOM+ Engaged by the CEO to develop and execute the initial marketing strategy and plan for start-up health care company and to create, build and drive customer experiences. Enhanced total customer experience through all touch points -- online, traditional point-of-sale, collateral, website, and internal clinics.SUNSHINE DAIRY FOODS12-month engagement as CMO of regional dairy manufacturer. Successfully executed first brand refresh since 1935 through consulting, marketing leadership and management of internal & external resources.SCENIC FRUIT COMPANY12-month engagement to launch the company's first marketing department. Drove all department design and development -- from strategies and budgets to talent management, cross-functional relations, and resource allocation. Inspired cultural shift to entrepreneurism, driving company-wide excitement, greater productivity and engagement. Directed new corporate redesign, increasing sales by 20% through a whole new product line with innovative consumer friendly packaging. Established and developed new business, channel and partnership opportunities for food service, retail and club channels like Costco, export into international markets (Asia), and licensing relationships.RUBY JEWELPart of initial advisory team, assisting in creation of initial business plan, securing of early investor funding, negotiation of retail space, product development, branding, and ongoing business development.THE BETTER BEAN COMPANY12-month engagement to assist with initial launch in functional areas of Marketing, Sales, Public Relations, and Strategic Planning. Business eventually had successful exit transaction

Beloit, Wi, Us

Created and developed the Oregon Chai brand from inception through a $75M exit transaction over a 10 year time frame. Pioneered the chai category and Oregon Chai as the industry’s category leader. Sought-after public speaker and panelist at national food events and academia. Recruited marketing and product development team, with a $1.6M budget.• Created and executed go-to-market plans, resulting in mass market, retail, food service and c-store distribution in all 50 states, Canada, and Europe.• Influenced triple-digit annual growth for 5 consecutive years through increased shelf-life and national distribution, and reduced breakage and spoilage by spearheading transition from plastic packaging to Tetra Pak.• Garnered national PR exposure in Inc., People, Time, Shape, Wall Street Journal, Men’s Journal, and the San Francisco Chronicle. Won featured spots on Good Morning America and product placements on Friends. • Generated $400K in 3 months, increased loyalty, and established Club channel by developing the Costco “Road Show” program. • Early adopter of digital marketing programs, engaging consumer brand-loyalists to generate awareness and sales for food service and retail customers.