Lori Szymanski Email and Phone Number

• Manage full-cycle CRM for 37 white label gaming apps and desktop sites including strategy, player lifecycle segmentation, budget management, execution, and post-promotion optimization• Concept and create content for monthly retention calendar from copywriting and graphic briefing to building, proofing, and scheduling email and push communication • Develop and A/B tested automated and personalized lifecycle communications plans including onboarding campaigns, lapsed player, and… Show more • Manage full-cycle CRM for 37 white label gaming apps and desktop sites including strategy, player lifecycle segmentation, budget management, execution, and post-promotion optimization• Concept and create content for monthly retention calendar from copywriting and graphic briefing to building, proofing, and scheduling email and push communication • Develop and A/B tested automated and personalized lifecycle communications plans including onboarding campaigns, lapsed player, and retargeting• Collaborate with product managers and developers to identify feature gaps and opportunities for enhanced retention and monetization Show less

• Developed and implemented monthly promotional calendar• Wrote clear, persuasive and original copy for advertising material• Maintained and grew bus line operations, including daily operations and group sales charters• Initiated and implemented new standard operating procedures for collecting bus line data and VIP Events to ensure accuracy and improve efficiency• Provided administration services for monthly competitive analysis