Lori Waran is a President at NASCAR’s Richmond Raceway at Richmond Raceway. She possess expertise in social media, advertising, newspapers, social media marketing, marketing and 34 more skills. Colleagues describe her as "In the more than a dozen years that I've known Lori I have seen one important business trait demonstrated consistently... her understanding of how to engage and activate audiences. Her expertise with the levers that influence perceptions and behaviors is not limited to a particular category. Lori grows the businesses she serves and has rapidly risen to leadership positions because she has a secret weapon... her drive and her intelligence. That she is a nice person and lifts those around her is a bonus to be appreciated as well."