No matter the role, from classroom instructor to online merchant and independent contractor, simply plug me in and expect desired results.Primarily, within the last four years, I've been providing classroom instruction in various subjects including English, science, bead/jewelry making, and visual arts. As an online merchant, I am skilled in the art of conceptualizing, designing, and crafting online content and collateral materials that grab attention, entice, and optimize conversion rates.
Independent Contractor - Media Management
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Professional FreelancerIndependent Contractor - Media Management 2009 - PresentGlobal• Digital Graphic Art & Design• Online Merchandising• Website Administration, Consumer Generated Media, and Web. 2.0 Applications• Search Engine Optimization (SEO) & Website Traffic Generation • (QR codes, content & keyword applications, link-building, indexing, ranking, etc.)• Media Relations (e.g., on-line/social, business, financial, and trade)• Microsoft Office Suit• Audio/Visual Production• Photography• Writing (News, copy, ghost, speech)• Analytical… Show more • Digital Graphic Art & Design• Online Merchandising• Website Administration, Consumer Generated Media, and Web. 2.0 Applications• Search Engine Optimization (SEO) & Website Traffic Generation • (QR codes, content & keyword applications, link-building, indexing, ranking, etc.)• Media Relations (e.g., on-line/social, business, financial, and trade)• Microsoft Office Suit• Audio/Visual Production• Photography• Writing (News, copy, ghost, speech)• Analytical & Strategic PR/Marketing• Crisis & Interpersonal Communication• Team Management• Efficient Time ManagementHIGHLIGHT OF ACCOMPLISHMENTS:Strategist/manager of successful political campaign for school board candidate. Leader of crisis communications team for an embattled district court judge. Trained and counseled various community leaders and politicians for maximum effectiveness by developing effective communications plans, strategies, and materials. Managed integrated media campaigns along with working with key media professionals and commentators in targeted major media outlets and publications. Produced superior written news releases, newsletters, speeches, talking points, presentations, and fundraising solicitations. Designed, created and developed marketing collateral materials (pamphlets, flyers, and handouts, etc.) Show less
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Online MerchandiserTheyummydesigns.Com Nov 2011 - PresentUnited States• Optimize all digital merchandising activities.• Administratively update, operate and maintain online accessories boutique/e-commerce/blog website. • Design/create/style/manage all artwork for banners/logos, etc. for website and brand collections. • Photograph products for online visual enhancement. • Write clean, detailed, and organized product descriptions.• Create online content designed to convert browsing into buying.• Conceptualize, design, and create graphic… Show more • Optimize all digital merchandising activities.• Administratively update, operate and maintain online accessories boutique/e-commerce/blog website. • Design/create/style/manage all artwork for banners/logos, etc. for website and brand collections. • Photograph products for online visual enhancement. • Write clean, detailed, and organized product descriptions.• Create online content designed to convert browsing into buying.• Conceptualize, design, and create graphic images, logos, and collateral materials for marketing purposes. • Review competitor websites and conduct analysis to ensure industry ideals regarding categorization, promotions and trends.• Analyze online public vs. competitor pricing, in alignment with existing pricing process.• Determine optimal online product mix and catalog.• Establish online content presentation clearly reflects brand guidelines. • SEO (keyword tracking, browse taxonomy, organic search traffic, ‘searchandising’, etc)• Conversion rate maximization (call to action, image manipulation, user guided content, browsing enhancements, sense of urgency, etc.) Show less
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Owner & Lead DesignerYummy, Designs By Lori Mack, Inc. Jun 2009 - PresentCharlotte, Nc• Handcraft beads for artisan jewelry designers.• Conceptualize, design, and handcraft, custom jewelry & accessories for men and women. • Repair and refurbish jewelry and accessories.• Research and test various chemicals/substances, materials and tools used to manufacture products by hand. • Collaborate with clients to bring their design ideas to life.• Research and analyze activities, habits (preoccupations, fascination, obsessions, etc.) of target demographic to accurately… Show more • Handcraft beads for artisan jewelry designers.• Conceptualize, design, and handcraft, custom jewelry & accessories for men and women. • Repair and refurbish jewelry and accessories.• Research and test various chemicals/substances, materials and tools used to manufacture products by hand. • Collaborate with clients to bring their design ideas to life.• Research and analyze activities, habits (preoccupations, fascination, obsessions, etc.) of target demographic to accurately predict impending trends, etc. Show less
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English TeacherCharlotte-Mecklenburg Schools Aug 2021 - Jan 2022Teacher at Rocky River High School. Subjects: English I; Foundations of English; AVID. -
Enrichment Teacher Camp CmsCharlotte-Mecklenburg Schools Jun 2021 - Aug 2021Taught bead making in Camp CMS to K-5 students. -
Substitute TeacherCharlotte-Mecklenburg Schools Apr 2019 - 2021Charlotte, North Carolina Area -
Teacher (Lts)Winston-Salem Forsyth Co. Schools Dec 2014 - Jun 2019Greensboro/Winston-Salem, North Carolina Area• LTS Assignments:o Mt. Tabor High School – CTE - Dec. 2017 - April 2018o Meadowlark Middle – Science (6th & 8th Grade) - Nov. 2016- June 2017o Flat Rock Middle – EC Inclusion (8th Grade) - Aug. 2016 – Nov. 2016o Flat Rock Middle – EC Resource (6th & 7th ) - Jan. 2016 – June 2016o Flat Rock Middle – Science/SS (6th Grade) Nov. 2016 – Jan. 2017o Philo-Hill Magnet Academy – Reading Study Skills/Chinese/Science (7th) Jan. 2015 – Nov. 2016• Experience providing… Show more • LTS Assignments:o Mt. Tabor High School – CTE - Dec. 2017 - April 2018o Meadowlark Middle – Science (6th & 8th Grade) - Nov. 2016- June 2017o Flat Rock Middle – EC Inclusion (8th Grade) - Aug. 2016 – Nov. 2016o Flat Rock Middle – EC Resource (6th & 7th ) - Jan. 2016 – June 2016o Flat Rock Middle – Science/SS (6th Grade) Nov. 2016 – Jan. 2017o Philo-Hill Magnet Academy – Reading Study Skills/Chinese/Science (7th) Jan. 2015 – Nov. 2016• Experience providing instruction in the following subject areas: Chinese CTE Computer/Tech Dance Drama EC Resource English/Language Arts Physical Education Science Social Studies Study Skills- Math Study Skills- Reading Show less
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Enrichment Teacher (Camp Invention)Bell (Building Educated Leaders For Life) Jun 2016 - Aug 2016Charlotte, North Carolina Area• Camp Invention: I Can Invent: Maker Studioo Dissect appliances and investigate how machines work through the process of reverse engineering.o Demonstrate how to use tools correctly and safely to take apart machines.o Express ideas through writing and sketching in scholar’s Inventor Logs.o Assist scholars with reusing dissected machine pieces in new invention prototypes.
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Enrichment Teacher (Bead/Jewelry Making)Bell (Building Educated Leaders For Life) Jun 2015 - Aug 2015Greensboro/Winston-Salem, North Carolina Area• Teach students the art of creating jewelry by hand using polymer clay. • Discuss and review with students their potential to grow from making a basic bead to designing and constructing their very own piece of jewelry by hand. • Guide students in conceptualizing, designing, developing and creating jewelry/beads by hand.• Demonstrate to students how to condition and roll polymer clay. • Instruct students in the fundamentals of polymer clay conditioning and… Show more • Teach students the art of creating jewelry by hand using polymer clay. • Discuss and review with students their potential to grow from making a basic bead to designing and constructing their very own piece of jewelry by hand. • Guide students in conceptualizing, designing, developing and creating jewelry/beads by hand.• Demonstrate to students how to condition and roll polymer clay. • Instruct students in the fundamentals of polymer clay conditioning and rolling.• Instruct students in basic bead molding and construction.• Work with students on various skills and techniques for clay decoration like color mixing, shaping, molding, cutting, stamping, incising and finishing. • Assist students with successfully constructing and displaying their own handmade, custom designed jewelry pieces made from polymer clay.• Prepare classroom lesson plans for learning activities.• Manage and maintain a classroom setting advantageous of safeguarding the learning environment at all times. Show less
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News Wire Writer/ReporterMetro Networks Apr 2007 - Sep 2008News Reporter/Media Analyst for CNN Headline News- Nancy Grace Show (Syndicated television news) & America In The Morning w/Jim Bohannon (Syndicated radio news). Research, write copy, upload online media content, and report news stories and summaries statewide for North and South Carolina. Take notes, tape interviews, and verify information as I work. Receive assignments from editors to investigate leads or tips to get story ideas. Develop and produce both short and long form news… Show more News Reporter/Media Analyst for CNN Headline News- Nancy Grace Show (Syndicated television news) & America In The Morning w/Jim Bohannon (Syndicated radio news). Research, write copy, upload online media content, and report news stories and summaries statewide for North and South Carolina. Take notes, tape interviews, and verify information as I work. Receive assignments from editors to investigate leads or tips to get story ideas. Develop and produce both short and long form news content.Communicate with news leads/sources, clients, affiliates, and various business, political and community leaders. Work with digital audio equipment. Utilize above average typing and computer skills.Utilize strong interpersonal, organizational, administrative and writing skills. Show less -
News Reporter/ProducerWach Fox-57 Tv Nov 2005 - Apr 2007Columbia, South Carolina AreaResearch, write copy, and report news stories for television newscasts. Take notes, tape interviews, and verify information as I work. Receive assignments from editors to investigate leads or tips to get story ideas. Develop and produce both short and long form news content.Communicate with news leads/sources, clients, affiliates, and various business, political and community leaders. Work with digital audio equipment. Utilize above average typing and computer skills. Utilize strong… Show more Research, write copy, and report news stories for television newscasts. Take notes, tape interviews, and verify information as I work. Receive assignments from editors to investigate leads or tips to get story ideas. Develop and produce both short and long form news content.Communicate with news leads/sources, clients, affiliates, and various business, political and community leaders. Work with digital audio equipment. Utilize above average typing and computer skills. Utilize strong interpersonal, organizational, administrative and writing skills. Show less
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Morning Show Co-Host/Producer/On-Air Personality/Music DirectorInnercity Broadcasting Wwdm 101.3 Fm Sep 2002 - Nov 2005Columbia, South Carolina Area.On-Air Broadcasting.Live Onsite Remote Broadcasts.Music DirectorSpokesperson.Voice-Overs.Developed and organized local programs with responsibility for scripting, story development and booking of guests. Responsibilities included:.Writing press releases and media alerts for on-air promotions and managing media inquiries..Creating and implementing publicity plans ad campaigns and contacting media representatives for follow-up story ideas..Proactively managing… Show more .On-Air Broadcasting.Live Onsite Remote Broadcasts.Music DirectorSpokesperson.Voice-Overs.Developed and organized local programs with responsibility for scripting, story development and booking of guests. Responsibilities included:.Writing press releases and media alerts for on-air promotions and managing media inquiries..Creating and implementing publicity plans ad campaigns and contacting media representatives for follow-up story ideas..Proactively managing creative process for news releases, press kits, press events and other media opportunities..Meet with program director, record reps., etc. regarding new music/artists and music adds and rotation..Schedule music logs for on air play, etc. Show less
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Radio Personality (Middays),Radio One May 2001 - Sep 2002Charlotte, North Carolina.On-Air Broadcasting.Live Onsite Remote Broadcasts.Spokesperson.Voice-Overs.Provided focus and leadership to the stations attempt to develop and deliver a strong radio show against longstanding market leader. Responsible for all aspects of program strategy, research, planning, design and execution resulting in significant increase in show ratings and brand recognition in the Charlotte, NC market.
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Morning Show Co-Host & ProducerCbs Radio - Wpeg, Power 98Fm Sep 1995 - Jul 2000Charlotte, Nc.On-Air Broadcasting.Live Onsite Remote Broadcasts.Spokesperson.Voice-Overs. Deeply involved in all elements of morning show’s design and direction. Served as the principal liaison with the media. Provided creative direction to all marketing aspects of the show..Helped launch station’s first successful morning show ensemble…Increased stations involvement with public by coordinating relevant community promotional events…Wrote press releases for on-air radio… Show more .On-Air Broadcasting.Live Onsite Remote Broadcasts.Spokesperson.Voice-Overs. Deeply involved in all elements of morning show’s design and direction. Served as the principal liaison with the media. Provided creative direction to all marketing aspects of the show..Helped launch station’s first successful morning show ensemble…Increased stations involvement with public by coordinating relevant community promotional events…Wrote press releases for on-air radio promotions..Led creative efforts for design of interactive web site, which became the standard in the local market. Show less
Lori (. Skills
Lori (. Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Lori (.
What company does Lori (. work for?
Lori (. works for Independent Contractor - Media Management
What is Lori (.'s role at the current company?
Lori (.'s current role is Educator +Artisan +D.G.D. + Creative Consultant+++.
What schools did Lori (. attend?
Lori (. attended Winston-Salem State University.
What skills is Lori (. known for?
Lori (. has skills like Writing, Multimedia, Crisis Communications, Social Media, Publications, Public Speaking, Magazines, Fashion Jewelry, Social Media Coach, Commentary, Web Content, Jewelry Design.
Not the Lori (. you were looking for?
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Lori Golden
Las Vegas Metropolitan Area7exelate.com, pulsepoint.com, uipath.com, irie.io, movableink.com, arteric.com, ocrolus.com8 +164670XXXXX
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Lori George
Fortune 500 Director | Chair Nom/Gov (Nyse: Shak) | Former Global Chief Dei Officer, Coca-Cola | Inspiring Speaker | Amplifying Diverse VoicesAtlanta, Ga -
🎤 Lori Robertson
Springfield-Branson, Missouri Area7gmail.com, compassion.com, steelehouse.com, gmail.com, alltel.net, speakhercoach.com, opfer.com3 +121485XXXXX
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