Increase student enrollments by driving marketing strategies, managing client relationships and increasing partner (B2B) adoption. Improve process and project management capabilities across the marketing enterprise. Deliver data-driven project results while meeting client expectations for on-time execution.

Strategic marketing communications experience integrating communications tactics to drive awareness and revenue growth. Equip and engage employees to meet business goals with messaging, resources, and tactics. Experience reaching customers in aerospace and process solutions industries.• Managed team and set promotional strategies for industrial field devices for both indirect and direct sales.• Developed sales tools, promotional programs and marketing assets for indirect channel partners (B2B). • Researched industrial market to develop strategic and integrated marketing communications programs.• Created measurable online marketing campaigns to drive business growth and developed reporting methods.• Led integrated launches for high profile products to increase brand awareness, equip sales force and drive leads.• Increased adoption of customer support website through social media, direct mail, multi-media assets and events. • Promoted field service engineering expertise to improve industry survey scores; developed webinars, videos, direct e-mail, collateral, and engaged customers through social media.• Improved employee engagement and leadership visibility through videos, recognition activities, town halls, strategic messaging and training webinars.

Created business plans, design requirements and promotional campaigns to develop and launch new industrial control products.• Set and pursued revenue goals, developed customer product requirements and managed marketing deliverables for hardware and PC-peripheral products; realized $7 million revenue with one new product launch.• Delivered product and customer support through trade shows, direct customer meetings, and documentation.• Led a customer advisory board influencing R&D decisions through prioritized tactical and strategic input.• Created and implemented the product line's intranet strategy, increasing sales team readiness.

Managed supply chain, supplier relationships and meeting delivery commitments for PC-based industrial control product line; reduced lead-times, minimized inventory and improved customer service.